The digital marketing industry is constantly evolving, requiring both new and experienced marketers to compete against the clock. Therefore, marketers need tools that help them work more efficiently.
When it comes to digital marketing tools, there are hundreds or even thousands of options to choose from depending on the task at hand. This article introduces the top 5 most popular digital marketing tools. Let’s take a look together.
1. Canva
Steve Jobs, the late founder of Apple Inc., once said, “Simplicity is the ultimate sophistication.”
Canva makes it easy for users to create designs, even if they don’t feel confident in their drawing skills. Canva provides a space for users to select and edit designs without needing any specific skills. For beginners, it’s free to start using, but if you want to use more features, it’s worth investing in a subscription.
2. HubSpot CRM
Nowadays, businesses need to prioritize customer relationships through CRM (Customer Relationship Management), which is an approach to understanding and retaining customers as best as possible.
HubSpot CRM is one of the leading CRM programs in the world that can help manage relationships between a company and its customers. It’s like a central hub that gathers all customer information. Its ease of use makes HubSpot CRM stand out from other competitor platforms. In addition, HubSpot CRM offers free services for 2 users, but if you want unlimited usage, you need to upgrade to a premium version.
3. VWO
For marketers who want to increase Conversion Rate Optimization (CRO), it may seem like a complex topic. What if there was a tool to help manage this process easily?
VWO (Visual Web Optimizer) is an all-in-one CRO tool that helps measure various metrics from visitors to your website, such as Clicks On-Site, Page Scrolling, and time spent on the page. VWO is designed for users who are not technically savvy, allowing them to quickly set up website pages.
4. Sprout Social
For marketers who want to post content on various social media channels, they may have felt overwhelmed by having to log in to each platform. What if there was a tool that could help you post content to multiple channels with just one click?
Sprout Social allows you to post to various social media platforms conveniently and quickly, and also has a dashboard to analyze the effectiveness of each post.
5. Slack
Slack is a program designed for communication between people within an organization or company employees. It has functions that add convenience to file sending and can connect to other work applications such as Dropbox, Google Drive, etc. Currently, Slack is available on websites, PCs/MACs, and mobile devices on both IOS and Android operating systems.
As you know, trends in the digital world are changing rapidly. These 5 types of tools will help save time and increase efficiency for marketers.
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Relevant Audience is a company providing services as a Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach target audiences looking for products or services at the right time, place, and device through online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and are also part of the Google Partners program.
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