Top 5 Technical SEO Tools for Enterprise-Level Organizations

It’s undeniable that SEO has become exponentially more complex in recent times. This is due to the fact that all search engines in the market constantly update their algorithms to respond to user needs. Therefore, it’s a challenging task for both those just starting out with SEO and experienced SEO specialists to continuously study and understand various factors in order to consistently improve website performance and achieve desired rankings.

Fundamentally, basic SEO and enterprise-level SEO don’t differ much in terms of concept. However, the key difference for enterprise-level SEO is that SEO specialists need to have greater knowledge of Technical SEO, whether it’s website structure, automatic tag implementation, Canonical Tag usage, and in-depth performance optimization. Coupled with the large volume of work to manage, it’s clear that reducing complexity in these tasks requires tools to help achieve objectives. Therefore, in this article, we will introduce technical SEO tools for enterprise-level organizations, guaranteed to be usable in practice.

1. SEORadar

For organizations or large companies with many web pages to manage (hundreds to thousands), it can be difficult to constantly monitor the status of each URL. Remember that failing to check URL status can negatively impact SEO efforts in the long run.

SEORadar is one of the well-known tools designed to monitor the status of multiple website URLs in real-time. Users simply add the URLs they want to track, and whenever a URL experiences an issue, such as a Status Code changing from 200 to Not Found 404, the system will immediately notify them so they can resolve the problem before it affects the website.

Here are the pricing details for using SEORadar:

As you can see, this isn’t a particularly friendly price. However, for organizations or large companies with hundreds or even thousands of web pages to manage, no one would want to spend time manually monitoring each page. Therefore, using the right tool will be a top-notch labor-saving device, guaranteed to return results that are more than worth the investment.

2. Screaming Frog

Screaming Frog is one of the most popular tools among SEO specialists of all levels, from beginners to those working for large corporations. It’s an all-in-one SEO tool with proven effectiveness, whether you’re checking basic website information, finding keywords, creating sitemaps, or checking links.

However, despite its versatility, it has limitations when working at a large enterprise level. Therefore, if you’re doing SEO for a large organization that manages a large number of web pages, you may want to consider alternatives like Botify, DeepCrawl, or Oncrawl.

The pricing includes both free and pro versions, costing only 149€/year! With its affordable price and comprehensive features, it’s no surprise that Screaming Frog is consistently featured in lists of recommended essential SEO tools in 2022.

3. Botify

One of the well-known tools for anyone who wants to gather website data (crawl) to check for issues and optimize performance. It features data gathering (crawl), data segmentation, keyword searching from user searches, and instant checks of log files.

Botify’s website data collection uses a speed of 250 URLs/second and can render JavaScript files at 100 URLs/second. Similarly, keyword searching is unlimited and can integrate with other analytics tools like Google Search Console. It also features Botify Intelligence, which uses machine learning to prioritize opportunities that can impact SEO and immediately notify users so they can resolve problems promptly.

Pricing for using Botify is not specified in any package but offers three options for users to choose from by contacting us for pricing, based on user requirements.

4. Deepcrawl

Another all-in-one SEO assistance tool with features like data gathering and analysis to allow users to optimize immediately. Whether it’s website structure, file size, redirect issues, and others, it has the Deepcrawl Monitor Hub feature that allows users to instantly check changes occurring on the website with real-time notifications. It also has a dashboard that provides comprehensive information about all operations on each page of the website, making it easy for users to access.

The website does not specify prices for DeepCrawl but offers two basic packages: DeepCrawl Detect and DeepCrawl Protect.

5. Oncrawl

Another tool suitable for dedicated Technical Audits. It features designed to collect SEO data on websites through Machine Learning that helps users identify in-depth information to further improve SEO performance.

With a relatively inexpensive price compared to other tools in the market, Oncrawl comes with complete basic features for website checks but may lack real-time notification features.

The usage price starts as low as 49€/month, suitable for organizations or companies that are just starting with SEO.

However, it’s important to understand that doing SEO at an enterprise or large company level doesn’t always require choosing a tool with complete functions or selecting one with a high price. It should focus on the content of the work to be done first. For example, in the case of a large organization but only a few websites used, there’s no need to rely on expensive tools. But if it’s a small company operating an e-commerce business that relies on many product pages, it should choose tools that can cover all aspects of the work to save both time and money to achieve the best results.

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