We’ve passed quite some time since one of the events that TV professionals consider to have the highest advertising value in the world, the Super Bowl 2022. In 2021, it was reported that there were approximately 100 million simultaneous viewers in just one year, demonstrating the grandeur of the American Football (American Football) competition with a long history.
In the advertising world, brands take advantage of the grandeur of the massive viewership sports competition to create Brand Awareness, even if it only takes a few seconds. This article will take everyone to see impressive commercials of all time in the Super Bowl competition that we have selected for you. If you’re ready, let’s go.
1.”Smaht Pahk” by Hyundai in 2020
Hyundai’s Smart Park commercial in 2020 was one of the commercials that made viewers smile very well. It uses the concept of automatic parking to facilitate parking for drivers very well with Hyundai’s Smart Car feature. Even if the driver uses any accent, this commercial featured cooperation with famous actors Chris Evans, John Krasinski, and Rachel Dratch.
2.”The Showdown” by McDonald’s in 1993
In 1993, McDonald’s, the famous fast-food brand, brought together two basketball legends, Michael Jordan and Larry Bird, who were two stars in the famous NBA league, to compete against each other on a simple court. With just two people and one net hoop, it could create an image for McDonald’s to be known worldwide.
3.”Parisian Love” by Google in 2009
Who would have thought that Google could turn a 52-second Google Search story into a touching love story? The story begins with a young man who wants to study in France, and then a single search leads to another search, before he realizes what love is like. If you want to know how this touching story begins and ends, check out Google’s Parisian Love commercial.
4. “The Force” by Volkswagen in 2011
Whether you’re a Star Wars movie fan or not, it’s hard to resist the cuteness of Volkswagen’s 60-second commercial. Volkswagen seamlessly blends pop culture with the modern technology of Volkswagen cars, and can create an impression on viewers through the story of a young boy dressed as Darth Vader who looks innocent. Guaranteed, even if you’re not a fan of this hit series, it’s hard to resist smiling along.
5.”This is the Pepsi” by Pepsi in 2018
No matter which era you grew up with Pepsi commercials, Pepsi’s 2018 commercial will take everyone back to the classic commercials of the 1990s to the famous commercials featuring celebrities Cindy Crawford and Britney Spears. It reaffirms the bond between the brand and consumers across generations.
It can be said that the Super Bowl is an American game competition that is a time of brilliance for top players. At the same time, just a few seconds is the greatest opportunity for advertising campaigns to make a brand known worldwide, whether it is attracting attention or entertaining audiences. Besides the 5 works that we have compiled for you, there are many other interesting commercials. Let’s wait and see which brands will bring cool campaigns to the Super Bowl event in the coming years.
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