Top 4 Social Media Management Tools to Use in 2022

As the world steps into 2022, it’s undeniable that social media platforms are a crucial channel for online marketing, becoming a first priority for new marketers. This has led many marketers to seek integrated social media management tools to manage various accounts on social media platforms efficiently. Remember, in marketing, “every second lost is equivalent to increased budget.” Therefore, having a good assistant can create opportunities for better results.

However, in this era of technology, there are many options available. Some tools offer free usage but may lack complete functions. If you want comprehensive features, you might have to pay double the price, or some tools may have a high initial price but still lack essential features. This article will introduce 4 social media management tools that offer both free and paid options. For those eyeing a particular tool or wondering which one is most worthwhile in 2022, let’s take a look together.

1. Buffer

If you’re looking for a tool to help manage your social media accounts more systematically, Buffer is one of the top choices that can meet this need. It works as a system, allowing you to track movements excellently and supports various platforms, including:

Of course, the starting price for using Buffer offers both free and paid options. The free version has interesting features, such as:

• Posting Schedules You can prepare posts before the scheduled time by setting times for each post on different platforms, saving planning time and reducing potential errors.
• Google Analytics Campaign Tracking You can check in-depth data for each post to plan your online marketing accordingly.
• Start Page This latest feature allows marketers to create “Landing Pages” to present products or services without needing to build a website themselves. It offers various customization options, such as themes, button colors, and fonts, guaranteeing ease of use for beginners.

The paid options come in two versions:

• Essentials Priced at $6/month, it allows you to schedule up to 2,000 posts per platform and customize video cover images. It also includes additional measurement tools.
• Essentials + Team Priced at $12/month, it allows unlimited members in the system and enables exporting reports with logos, creating automatic report cover pages, and setting permission levels and post approval systems. 

2. Friends+Me

Many people may not be familiar with the tool called Friend+Me, but we guarantee that Friend+Me is a tool that you can understand quickly and easily. It caters to beginners looking for a simple social media management tool that is easy to use and supports various platforms, including:

• Facebook
• Twitter
• Tumble
• Pinterest

The usage plans offer both free and paid options. The interesting features for the free version include:

• Bulk Scheduling You can schedule posts by uploading up to 5 posts at once.
• Flexible Usage It supports usage through browsers, desktop programs, and mobile apps.
• Zapier Integration You can automatically schedule posts or stream posts from RSS feeds to Friend+Me instantly.

However, if you want more flexibility, Friend+Me offers four paid options:

• Individual $9/month allows scheduling up to 500 posts per queue (maximum 5 queues) and adding up to 10 members to the system.
• Small $29/month allows scheduling up to 1500 posts per queue (maximum 15 queues) and adding up to 20 members to the system.
• Medium $59/month allows scheduling up to 3000 posts per queue (maximum 30 queues) and adding up to 30 members to the system.
• Large $259/month allows scheduling up to 5000 posts per queue (maximum 120 queues) and adding up to 50 members to the system.

Although the number of profiles and supported platforms is relatively small compared to other tools, Friend+Me’s key difference is its ability to add up to 2 users for the free plan and offers a variety of options for paid plans, making it an interesting choice for beginners looking for a social media management tool.

3. CoSchedule

Another tool that many people may be confused about when they hear the name, because CoSchedule is one of the social media management tools that is quite specialized and requires a good understanding to use. It supports various social media platforms, including:

• Facebook
• Twitter 
• Instagram
• LinkedIn
• Pinterest

CoSchedule’s outstanding features include:

• Messages and Campaigns You can schedule posts on various social media platforms.
• Best Time Scheduling If you don’t know what day to plan your posts, let CoSchedule’s algorithm find the trends that can generate the most engagement, then just relax and let the algorithm work.
• Historical Social Messages Imports In case you create a new profile, CoSchedule will import the latest 60 messages to allow you to decide whether to repost them.

If you feel that the features in the free version are still not enough, you can consider upgrading to a paid plan:

• Pro $39/month allows unlimited posting on social media and includes features like Bulk Scheduling, Automation, Campaign Templates, and more.
• Business For business-level usage, CoSchedule recommends contacting them to agree on the cost, which will include all features in the Pro version, as well as tools to improve workflow.

CoSchedule may be suitable for marketers who produce a lot of content, as it supports social media platforms and connects with WordPress, Evernote, or Google Docs. Therefore, if you are a blogger, marketer, or publisher with a large amount of content, CoSchedule will definitely not disappoint you.

4. Hootsuite

Hootsuite is one of the most popular social media management tools for a long time due to its completeness, whether it’s posting content on social media, managing comments, or creating campaigns. It supports various social media platforms, including:

• Instagram
• Facebook
• Twitter
• YouTube
• LinkedIn
• Pinterest

Hootsuite’s outstanding features include:

• Content Customization You can schedule posts on various social media platforms simultaneously and customize posts for each platform.
• Promoted Posts You can boost posts on various social media platforms, such as Facebook, LinkedIn, and Instagram.

If users want to upgrade additional features, they can consider several options:

• Professional $49/month adds 1 user and accesses 10 Social Accounts, including the ability to set scheduled posts.
• Team $129/month covers the Professional version, adds 3 users, and accesses 20 Social Accounts, allowing you to set member permissions within the team.
• Business $739/month covers the Business version, adds 5 users, and accesses 35 Social Accounts, expanding the functionality of Premium Apps, and more.
• Enterprise For business-level usage, Hootsuite recommends contacting them to agree on the cost, which will include all features in the Business version, as well as unlimited post boosting and more.

One clear disadvantage is the “price.” Although Hootsuite offers a free version, the features included are quite limited compared to other tools in the market, and the price will increase as the team size grows.

These 4 tools are not overly complex and are suitable for use focusing primarily on various social media platforms. However, all tools require time to study and understand. Choosing the right one will greatly benefit your online marketing efforts. For beginners looking for labor-saving tools, try picking one from this article and start using it.

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