Anyone working in marketing or an organization that requires knowledge and understanding of online marketing surely knows that it’s not easy to spend your life’s time attending workshops, reading books, and going to training sessions to update your digital marketing skills. Especially in today’s world, where the online marketing landscape is changing rapidly, both in terms of consumer behavior and technological advancements, those with basic knowledge and an understanding of the online marketing world can sense the direction of the wind and create advantages for themselves or their organizations.
Therefore, in this article, Relevant Audience would like to recommend another way to learn about digital marketing conveniently and without cost – 10 online blogs related to marketing from abroad. They will be divided into different categories, so you can choose to view them according to your interests. If you’re ready, let’s get started!
1. Basics About General Digital Marketing: HubSpot Blog
Suitable for: Those who want to improve their marketing strategies.
HubSpot is a tool for inbound marketing that can help elevate the work process in marketing effectively. At the same time, the HubSpot blog is packed with various content focusing on tips or basic techniques that readers can apply to create new marketing strategies interestingly.
2. Marketing News: Search Engine Land
Suitable for: Those who want to keep up with new trends in online marketing news.
Search Engine Land is a website that compiles digital marketing, MarTech, SEO, and social media platform and analytics tools news. Besides news, there are also analyses and interviews from experts in the field. Although the content may not be very in-depth, it can be said to cover almost every topic in the world of marketing.
3. Marketing Campaigns: Marketing Dive
Suitable for: Those looking for interesting marketing campaign news or trending topics.
Dive deep into the marketing world with Marketing Dive. It’s a website that compiles marketing campaign news from various brands. In addition, there are also interesting analyses of various campaigns and updates about technology companies when new features are updated.
4. Deep Dive into Digital Marketing: Econsultancy
Suitable for: Those who want to delve deeper into tips and techniques that can be applied to work or organizations.
Econsultancy is a blog that focuses on providing detailed analyses and delving deeply into various topics related to digital marketing interestingly. Its goal is to enable readers to apply it to plan real marketing strategies. In addition, there are articles about forecasting trends, interviews with experts, and more.
5. Understanding Content Marketing More: CMI
Suitable for: Those who want to improve their content marketing strategy.
Content Marketing Institute or CMI is one of the blogs that will help novice marketers or anyone practicing content creation skills to meet consumer needs effectively. Most articles cover topics such as content planning strategies, social media, and introduce new trends.
6. Social Media News: Social Media Today
Suitable for: Those interested in news from various social media platforms.
Social Media Today is a blog in the same network as Marketing Dive. Most articles focus on updates from social media platforms, whether it’s features, statistics, and tips for using social media platforms for marketing. It covers platforms such as Facebook, Instagram, Twitter, TikTok, YouTube, Pinterest, and others.
7. SEO News Updates: Semrush Blog
Suitable for: Those who want to keep up with news and tips about SEO techniques.
Semrush is an all-in-one tool that helps marketers access in-depth information and has great features for tracking and improving website ranking. The Semrush Blog is a website that shares various tips suitable for beginner and intermediate SEO marketers.
8. Email Marketing Tips: Mailchimp
Suitable for: Marketers or those who want to study email marketing strategies further.
Mailchimp is a ready-made platform that makes email marketing easy, whether creating, sending, or measuring results all in one place. The Mailchimp website blog also compiles interesting tips for improving email marketing strategies.
9. Comprehensive Knowledge of Digital Marketing: MarketingProfs
Suitable for: Those looking for new trends in digital marketing.
It’s a blog led by Chief Content Officer Ann Handley, who is considered one of the leading authorities in the marketing field. This blog has a comprehensive database covering almost every topic. Importantly, each author is an expert in their field. Anyone looking for good marketing analysis in one place is sure to find it.
10. SEO and Analytics Tips: NeilPatel
Suitable for: Those looking for SEO and strategy tips.
Neil Patel is one of the influential figures in the digital marketing world. He is an investor, analyst, and co-founder of companies like KISSmetrics and Crazy Egg. The NeilPatel Blog is a website created to share tips on doing SEO, including articles to read, videos to watch, and sometimes tools to try out.
Concluding Remarks
As a good marketer, constantly studying and seeking knowledge or tips to improve working strategies is another thing that must be done regularly, especially in 2023 when competition in the online marketing world is likely to increase. If you don’t want to fall behind your competitors in the market, you can read tips and tricks from the above blogs. But if you’re not confident in English, you can read good articles from Relevant Audience Blog as well.
Consult Digital Marketing with Relevant Audience
Relevant Audience is a company providing services related to Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach target audiences looking for products or services at the right time, place, and device through online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and are also part of the Google Partners program.
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