On February 8th, TikTok, a social media platform that has become a launchpad for many new creators, announced updates to its content promotion tools. These updates will help influencers, creators, marketers, brands, and even individuals who want to promote their own content boost posts more precisely and easily, with just a few taps on the app. Here’s a summary from Relevant Audience. Let’s dive in.
4 New Options on TikTok Promote Feature
TikTok has added 4 options for promoting posts as advertisements, allowing brands or influencers who want to boost posts to set more goals. Previously, there were only 3 options: video views, website visits, and followers. Now, there are 4 additional options:
1.More Profile Views
“More Profile Views” is the first new option on TikTok Promote that will help attract more general users to view your TikTok profile.
Additionally, the system has added a CTA (Call to Action) button “View TikTok Profile” to encourage people to click on your profile page.
2.Promote for Others
“Promote for Others” is an option suitable for marketers or small brands who want to use it to promote the content of collaborators. This increases the opportunity for brands to reach their desired target audience. Additionally, TikTok has the TikTok Creator Marketplace feature, which is a space for brands to find creators or influencers that suit their needs.
3.Location Targeting
Reach your target audience more precisely with the “Location Targeting” goal, which helps promotion campaigns reach targets by gender, age, and interests more accurately. Importantly, you can select custom audiences as needed, or let TikTok choose automatically.
This is another option that is suitable for businesses with physical stores or those in the local business category. By being able to define the target audience more specifically, campaigns will reach actual consumers, making the campaigns much more effective.
4.More Message
Spark engagement with more messages. TikTok gives brands or marketers easier ways to communicate with TikTok users through promotions with a goal called “More Message,” along with a CTA (Call to Action) button “Send Message” to help people conveniently inquire about campaign details.
Conclusion
For those who have experience running ad campaigns on other platforms like Facebook or Instagram, these features may not seem very different. They mainly involve adding promotion goals and CTAs to better meet various needs. However, it’s a positive direction for TikTok to attract brands and marketers to run campaigns on the platform. Those using TikTok for online marketing can try them out immediately.
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Relevant Audience is a company providing Digital Performance Marketing Agency services, with the main goal of providing digital marketing services to help businesses reach potential customers at the right time, place, and device through online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization), as well as Influencer Marketing, and we are also part of the Google Partners program.
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