For those planning an advertising campaign on TikTok, the popular short-video sharing platform, hurry and listen up! TikTok has just launched a tool that will help marketers check in-depth statistics to plan their online marketing strategy effectively.
This new tool is called TikTok Insights Tool and it can reveal in-depth information about user behavior to marketers. It’s also free to use, without any additional charges. However, please note that it doesn’t yet support data for Thailand. But if you’re interested, you can try it out. For any marketers who are ready to give it a try, let’s take a look at the details of this new tool from TikTok together.
What is the TikTok Insights Tool?
TikTok defines this new tool, added for marketers to use, as an interactive tool for delving into various insights. This allows users, whether they are marketers, brands, or agencies, to check target audiences and trends to adjust their marketing plans in real time.
The features mainly display behavior of the target audience and various insights, from advertisers to the general public. It’s suitable as a tool to help marketers find new trends that can upgrade marketing campaigns to be the most effective. Let’s see what the appearance and basic functionality of the TikTok Insight Tool are like. If you’re ready, let’s go!
Those who want to try it can go to TikTok For Business and then to Learning, then select TikTok Insights. When you first enter the TikTok Insight Tool’s homepage, you’ll see a window designed simply. On the left side, there are columns, similar to filters, allowing users to easily select different insights. They are divided into:
Audience Column
In the Audience column, marketers can select audiences based on generation and age groups, starting from Gen X+ to Gen Z. If you select a group, the insight data display will change based on the selected audience. For example, if you select Gen Z, you’ll see a window displaying the top 3 positive sentiment insights for Gen Z regarding the TikTok platform, such as Joy, Happiness, and Creativity.
Insights Column
Next, in the Insights column, marketers or brands can select specific insights for each group, whether it’s Advertising, Creator, or People. For example, if you choose Creator, you’ll find that TikTok’s database currently has only 2 search results. It’s believed that in the future, the data collection will be expanded more than this.
Industry Column
The Industry column allows you to select categories of different industries, ranging from Apparel & Accessories to CPG (Consumer Packaged Goods).
Holiday & Events Column
The Holiday & Events column offers options for important days or festivals. Currently, most of these are important days or festivals from Western countries. Therefore, Asian festivals may need to wait for updates from TikTok in the future.
Overall, the TikTok Insight Tools is a good tool for in-depth initial insight analysis, suitable for novice marketers who are about to start creating advertising campaigns. However, it’s important to note that this tool still has several limitations. One obvious drawback is that if you select too many filters simultaneously, the system won’t be able to display the insight data. Perhaps it will need to wait for TikTok to update the database further. Nevertheless, it’s a good sign for brands or marketers who are using the TikTok platform as one of their online marketing channels. Those who are interested can try it out now.
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