The advertising industry is undergoing a major transformation as we transition to a cookieless future. Marketers need to adopt strategies that prioritize privacy, leverage first-party data, and utilize audience insights in innovative ways.
But take a moment – what comes to mind when you think of Microsoft Ads? If your first answer is Bing, you’re not alone.
That view doesn’t reflect the full scope of what Microsoft Ads offers. While Bing is an integral part of our ecosystem, it’s just the beginning. Beyond search, Microsoft Ads is a gateway to a full-funnel advertising solution powered by billions of data points within a trusted and unified ecosystem.
Why a Full-Funnel Strategy Matters More Than Ever
As third-party cookies are phasing out, relying solely on lower-funnel channels like search is no longer sufficient. Successful marketers today understand the importance of building awareness at every stage of the customer journey. A full-funnel approach allows you to build awareness, engage with your audience in meaningful ways, and convert intent into action.
Microsoft Ads’ audience solutions are designed to do just that, by combining:
Turning Data into Action
Microsoft Ads’ unique first-party data provides unparalleled insights into your audience:
- Search intent: Discover what people are actively searching for
- Browser behavior: Connect with users as they explore content on Microsoft Edge, currently the second-largest browser in the world
- LinkedIn professional signals: Identify B2B audiences with unmatched precision
These insights enable smarter and more relevant targeting while respecting privacy and maintaining transparency.
Beyond Search: Expanding Your Audience Reach
There’s a good chance you’re already running upper-funnel campaigns – investing in platforms to build awareness and reach your audience before they’re ready to convert. But here’s the question: Have you tested these campaigns on Microsoft Advertising Services or not? If not, why?
With Microsoft Ads, you can access a premium ecosystem that combines broad reach, comprehensive first-party data, and powerful audience insights. This is an opportunity to expand your impact – while keeping your campaigns in a brand-safe, transparent, and trusted environment for over 1 billion users.
Here’s the truth: You’ll never fully realize the potential of your upper-funnel strategy if you don’t test it. What do you have to lose? Incorporating Microsoft Ads into your testing plan could be the competitive advantage you’re looking for. Advertisers who have taken the leap have seen increased engagement and conversions – so don’t risk falling behind.
Here’s what sets us apart:
- Brand safety: Comprehensive protection verified by IAS ensuring your ads appear in high-quality, trustworthy environments
- High engagement: Our targeted audiences deliver measurable results:
- Users are 3x more likely to search for your brand
- There’s 4x more opportunity to visit your website
- There’s 6x more opportunity to convert into a customer
- Cost efficiency: With a viewable impression-based CPM, you only pay for ads that are actually seen
Plus, to get started, you can easily import your campaigns from Relevant Search Google Ads, Meta, and Pinterest in less than 2 minutes.
What Does Microsoft Ads Offer?
Beyond traditional search campaigns, Microsoft Ads offers a suite of audience-focused solutions. These include:
Video & CTV
Streaming platforms like Netflix, Max, Hulu, Roku – including websites like MSN, People, WSJ
Image Campaigns
Static banner ads to drive engagement across MSN, Edge, Outlook, and more
Feed Campaigns
Bottom-of-the-funnel campaigns in our offering that allow you to extend your shopping feeds to display and native advertising inventory. We’ve found these often perform similarly to Remarketing Service Bangkok making them a clear choice for driving additional click-through conversions.
Prepare for the Future Now
Navigating the cookieless future doesn’t mean sacrificing scale, quality, or performance. Microsoft Ads’ ecosystem connects you with over 1 billion users across trusted platforms where people engage daily, whether they’re searching for answers, checking email, or staying informed. Your audience is within reach.
In Conclusion
In an era transitioning to a cookieless world, adopting a full-funnel advertising strategy through Microsoft Advertising Services is an effective option for modern marketers. With broad reach across diverse platforms, valuable first-party data, and precise targeting, Microsoft Ads enables you to build awareness, engage, and convert intent into action effectively.
The key to success with Microsoft Ads lies in understanding that it’s more than just a search engine like Bing—it’s a complete advertising ecosystem that connects you with over 1 billion users in a safe and trusted environment.
A significant highlight is the ability to deliver measurable results, whether it’s increasing opportunities for brand searches, website visits, or customer conversions, along with cost efficiency through a viewable impression-based pricing system.
If you’re looking for a way to expand your advertising strategy in an era where data privacy matters more than ever, Programmatic TH might be the answer you’re seeking. With the ability to quickly import campaigns from other platforms, getting started with testing and discovering new potential is easy. Are you ready to elevate your advertising to the next level?.
