It’s unbelievable but Southeast Asian countries consider Thailand as number one in terms of Micro-Influencers on the TikTok platform. Brands need influencers to help create brand awareness through viral video creation.
Therefore, in this article, we will explore data from affable.ai’s report that collects important information about TikTok in Thailand. This is to help brands and new marketers who are starting to study influencer marketing on TikTok understand and know the direction of work in 2023. How interesting will all this information be? Let’s take a look.
1. Information About Influencers in Thailand
According to data collected by Affable.ai, the proportion of male and female influencers is 49.33% and 50.66% (surveyed only male and female accounts). It’s not much different. While the audience base with the highest proportion is people aged 19-25, accounting for 39.09%. Followed by viewers aged 0-18 at 29.65% and those aged 26-32 at 21.66%. This indicates the popularity of the platform among young people under 32 years old.
2. Number of Influencers Divided by Followers
The largest group of influencers is micro-influencers with 10,000-50,000 followers, which is the highest number among other Southeast Asian countries. While the macro-influencer group with 100,000-250,000 followers has the second highest number. Conversely, the nano-influencer group with 5,000-10,000 followers has the smallest number.
3. Engagement Rate of Influencers
The highest engagement rate belongs to the nano-influencer group with 5,000-10,000 followers, achieving an engagement rate as high as 107.5%. Similarly, in the micro-influencer group with 10,000-50,000 followers and 50,000-100,000 followers, they can also achieve engagement rates of 46.77% and 42.64%, respectively. This shows that if brands expect results in terms of engagement rate, they can choose to use groups of influencers who do not have a large number of followers in order to save budget. It is another good option.
4. Comparing Posts of Influencers Between 2021 and 2022
According to data collected by affable.ai, in 2022, the number of posts by influencers on TikTok decreased by 4.98% in all categories significantly. From approximately 43 million posts in 2021 to 41.5 million within 2022. There are various reasons for this, whether it is due to the problem of platform transparency, which has been an issue for a long time, as well as social media platforms starting to adapt by introducing new features that attract TikTok users.
Conclusion
This information should indicate the popularity of using influencer marketing strategies on the TikTok platform, giving everyone a better overview. Especially in Thailand, which is considered one of the top countries in terms of new and old influencers emerging almost every day. Therefore, for brands or marketers who are hesitant or studying the use of influencers, they can use this information as a starting point for defining strategies and planning content to be more effective.
Get Advice on Digital Marketing with Relevant Audience
Relevant Audience is a company providing services as a Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach target audiences who are looking for products or services at the right time, place, and device through online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and are also part of the Google Partners program.
For more information
Tel: 02-038-5055
Email: info@relevantaudience.com Website: www.relevantaudience.com
