Nowadays, many people are aware of the changing consumer trends in every day. It’s like a big wave across all industries arising from consumers in terms of lifestyle and evolving economic activities. This makes many businesses need to adapt to meet consumer needs inevitably. With various situations, ranging from the major COVID-19 pandemic to the global economic recession, which has led most people to adopt an introvert lifestyle, meaning they don’t follow trends much, focusing mainly on consuming and sharing information they like or are interested in.
Therefore, as a brand or marketer, having a strategy that covers consumers, especially those who are introverts, has become a key approach to help brands better target content and benefit their business in the long run. In this article, Relevant Audience will share a Marketing Strategy that brands can adapt to target the introvert market to help their business succeed. If you’re ready, let’s take a look.
What is an Introvert? The First Step in Targeting the Market for Introverts
First of all, it’s important to note that labeling someone as an introvert or extrovert isn’t entirely accurate. In reality, human beings have many complex and overlapping components. However, in marketing, dividing consumers into two categories helps understand the concept and ideas of modern consumers more easily.
The first thing to understand about introverts is that they aren’t people who dislike people or want to be alone all the time. Rather, they are “people who tend to use energy when interacting with others and recharge during times spent alone.” Therefore, in marketing, we can list the specific characteristics of introverts as follows:
Marketing That Meets the Needs of Introverts
- Focus on Online More Than Offline
One of the easiest and most effective methods is to focus primarily on digital marketing. As mentioned earlier, one of the pain points of this group is the energy they expend communicating with others, which can be difficult or uncomfortable when using or purchasing something. For example, in marketing for this group, a strategy like fast-food restaurants’ self-service features on delivery apps, designed to meet customers who don’t like to bother ordering in person, or even using a drive-thru, can order food from home and just drive or walk to pick up the prepared food.
- Low Interaction Marketing Strategy
There are many channels for online marketing, and the most suitable for marketing to introverts is a low interaction marketing strategy, whether in channels such as:
- Podcast
- Website Blog
- Social Media
- Video Content (especially Short Videos)
These channels provide spaces that reduce real-time interaction, helping to reduce the feeling of confinement that comes with having to communicate energy.
- Know When to Back Off
Many people have heard the saying “persistence pays off.” Because if businesses or brands need to sell products or services offline, it will be difficult to shift all strategies to digital. But I’ll tell you that persistence doesn’t always work with this customer group, and it can even drive them away instead of inviting them to be interested. Therefore, recommending gently, knowing the distance, and letting customers decide for themselves will be the best option.
It’s Your Turn Now
As mentioned, human beings have many different components. Even though there isn’t a ruler to measure whether someone is an introvert or extrovert by 100%, having strategies to prepare for all possibilities will help cope with intense competition. Finally, I hope the techniques shared today will spark inspiration for new entrepreneurs to try adapting these techniques to their own marketing strategies. It is certain that they will benefit more or less.
Source: Goldsheepdesign
Consulting on Digital Marketing at Relevant Audience
Relevant Audience is a company providing services related to Digital Performance Marketing Agency, with the main goal of providing digital marketing services to help businesses reach target audiences looking for products or services at the right time, place, and device through online channels. Our services cover Search Marketing, Social Media Ads, Search Ads and SEO (Search Engine Optimization) to Influencer Marketing and are also part of the Google Partners program.
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