It’s been a little while since 2022 passed. For those working in the online marketing field, you probably already know that the trend in marketing in 2023 is still video content advertising, which has become an important channel for both brands and marketers who want to expand their reach to new target audiences and also effectively build brand awareness.
Furthermore, as everyone knows, people’s lifestyles today prioritize smartphone usage. Therefore, in this article, Relevant Audience will introduce how to create Video Ads campaigns for mobile phones on the Facebook, Instagram, and Messenger platforms. We guarantee that you can adapt it to achieve the desired conversions. If you’re ready, let’s take a look.
1. Adjust the Length of Your Videos to Be Appropriate
Currently, it must be admitted that the trend of short video content is popular among social media users worldwide. Therefore, it’s not surprising that it happens with advertising content as well, especially Mobile Ads campaigns, which guarantee mobile users to watch. If the video content is not interesting enough and cannot attract viewers’ attention, and it’s too long, get ready to be swiped away.
The recommended video length by Meta Blog is no more than 15 seconds because it’s a length that is neither too short nor too long, able to create a shared mood so that viewers can watch the content until the end. This is especially true for advertising types like Stories and In-Stream. However, it doesn’t mean that after this, you have to adjust every content to be no more than 15 seconds long. Because in some advertising formats such as the Facebook feed, Facebook Marketplace, and Messenger, you can increase the video length as appropriate.
2. Understand the 4-Second Golden Time
If making eye contact for 8.2 seconds can make people fall in love, using only 4 seconds to impress viewers watching video content on Facebook can make viewers remember the brand better and are more likely to watch the content until the end. Therefore, good video content should not be lengthy, concise and tight. If there’s a key message to communicate, it should be included at the beginning for the best results.
3. Adjust the Video Size to Vertical (Vertical Video)
Vertical video content is something that is very suitable for the era when people use smartphones as the main platform for watching video content. The appropriate ratio that covers the phone screen best for ads on Facebook, Instagram, and Meta Audience Network is a 4:5 aspect ratio, which is considered the ratio that most people are most familiar with.
4. Don’t Forget to Include Contact Channels for the Brand
For running ads, nothing is more important than attaching contact channels, whether it’s a link to the Facebook page, accounts on other platforms, or the website. Similar to the 4-second Golden Time, you should leave a CTA that ensures you can create a real follow-up action, such as a subscription channel, adding the product to the cart to purchase immediately, or if it’s an app, it must be ready to download. Putting it in the first 15 seconds of the video is the most appropriate. We guarantee that the advertising campaign will yield good results.
5. Give Importance to People Who Like to Watch Without Sound
Believe it or not, many studies in the world of marketing support that many social media users do not require listening to the video sound. They can just read subtitles instead, or some video content only has images, a little background music, no words, and still understand it.
It can be said that it has become another trend of video content focusing on reading subtitles but not turning on the sound. This may be due to changing lifestyles and it must be understood that not everyone likes to watch video content with sound, especially in cases where they may be in an environment where it is inconvenient to use sound, such as on public transportation, subway, or at work. Therefore, adding text or subtitles of quality to help narrate the video will help the content reach a larger group of people with this lifestyle.
Concluding Remarks
As everyone knows, 2023 is likely to be another golden year for creating Video Content. But as a good brand and marketer, knowing how to keep up with trends is a good thing, but it would be even better if you could create content that is interesting and unique, especially advertising content that requires many factors to achieve the desired results. Certainly, you must know your brand’s audience well, have good market research, and know how to use various tools or channels skillfully. For those who are new and lack a foundation in online marketing, you can go read tips and techniques in our Blog.
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Relevant Audience is a company providing services related to Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach target audiences who are looking for products or services at the right time, place, and device through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and are also part of the Google Partners program.
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