Since the birth of “Emojis” in 1999, emojis have become an essential part of communication of emotions and feelings for people online until today. Surely, in online conversations, nothing can create playful and expressive moments as effectively as emojis!
Many people probably use emojis regularly, but have you ever wondered which emojis are the most popular? This article summarizes data from Brand Watch that analyzed emoji usage during the first six months of 2022 and compiled the top 10 most popular emojis on the internet. Marketers and brands looking for tips to add interest to their content should not miss this. If you’re ready, let’s take a look.
Popular Emojis of 2022
The following is a summary of the most used emojis within the first half of 2022. Let’s take a look together.
10. Sparkles Emoji ✨
Falling from rank 3 in 2021, the Sparkles Emoji now ranks 10th. This sparkling star emoji is mostly used with messages that convey exciting feelings, to expand warm feelings in conversations, emphasize excitement, or sometimes even with sarcastic messages.
9. Person with Folded Hands 🙏
Moving up one position from last year, the emoji of hands folded together is widely used to express gratitude, as well as hope and praise. It can also be used to represent a high five. Overall, it is used with groups of messages that convey respect or positive feelings.
8. Smiling Face with Hearts 🥰
For the smiling face with hearts around it, it is mostly used to express feelings of being loved, making it rank 8th in this year’s ranking. Perhaps due to the COVID-19 pandemic situation, which has led many people to change their behavior to communicate more online, making this smiley face full of hearts help convey love, send encouragement, and add more humanity to online conversations.
7. Pleading Face🥺
The pleading face emoji fell from its previous rank of 5 last year. This pleading face can be used in various situations. Some people use it to express worry, while others use it to convey caring feelings. It’s another popular emoji that makes readers feel sympathetic every time they see it.
6. Smiling face with heart-shaped eyes 😍
This emoji with heart-shaped eyes moved up two positions from the 2021 ranking. It is often used to represent feelings of infatuation or admiration, or to be obsessed with something. It could be a hobby you do regularly, a favorite song you just heard, or a new movie that just premiered.
5. Fire 🔥
The fire emoji has become more popular from its previous rank of 7. It is often used to express feelings that are “on fire!” such as announcing some achievements or proclaiming that what you are doing is going well.
4. Rolling on the floor laughing emoji 🤣
The rolling on the floor laughing emoji remains at number 4, as it has been for the past year. It is usually used with messages that convey very funny emotions or present something humorous. A small interesting fact is that if you open Urban Dictionary, you will find that it is defined as being used in cases where “When somebody says something dumb.”
3. Red heart ❤️
One of the most popular emojis that ranks almost every year is the red heart emoji, which conveys love. It can be paired with positive messages, encouragement, or good feelings. Brands often see it frequently used to thank customers for their support.
2. Loudly crying face 😭
For the second rank, it belongs to the crying face emoji, which fell one rank from last year. Although it is an emoji that expresses sadness and tears flowing down both cheeks, it can still be used in conversations that emphasize joyful emotions.
1. Face with tears of joy 😂
For the most popular emoji in the first half of 2022, it belongs to the face with tears of joy emoji. Many social media users surely encounter content that goes viral with captions accompanied by emojis that convey joyful emotions so well.
Conclusion
Overall, emojis have diverse meanings. Even though they may appear to be sad externally, they can sometimes be used in situations that convey joy. Finally, as brands and marketers, we must not forget that emojis are one of the important components that create friendly communication between brands and customers. Therefore, it is another tool that should be known in order to communicate effectively on social media platforms.
Consult Digital Marketing with Relevant Audience
Relevant Audience is a company providing services related to Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach target audiences who are looking for products or services at the right time, place, and device through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and are also part of the Google Partners program.
For more information
Tel: 02-038-5055
Email: info@relevantaudience.com Website: www.relevantaudience.com
