For marketers, there’s no one who doesn’t know Content Marketing, which is one of the important strategies in online marketing today. If anyone still remembers the legendary sentence of Bill Gates, the founder of Microsoft, who once said that “Content is King,” they probably know that high-quality content can help brands build awareness and trust between consumers and brands. But of course, creating content that resonates with consumers is not easy. If you haven’t defined your target audience or are unsure of the topics you want to tell, Relevant Audience has 5 Content Marketing ideas from global brands to inspire those who are still stuck or can’t think of ideas. Try adapting these 5 creative examples.
- Studio McGee
Studio McGee is an interior design brand that also sells home decor furniture.
If you observe the blog, you will find a combination of inspiration for decorating rooms and selling products. Even though this type of sales is difficult to find a balance, if the brand is confident that it has ideas to present, it will make customers trust. Of course, this type of sale will not be presenting products for customers to decide immediately, but rather like gently nudging and gradually letting customers absorb the ideas that the brand carefully puts into it.
2. Lush
The famous organic cosmetics brand from England is another good example of presenting products through ”video content.”
If you try visiting their YouTube Channel, you will find content that targets specific audiences well and uses content that is easy to attract people, such as short clips (Shorts) to “How to” clips. The approach of presenting products through popular and trending content formats is another way that brands should always keep up with these trends.
3. Patagonia
Eco-friendly marketing has been trending for the past 5 years. Of course, don’t overlook the famous clothing and outdoor equipment brand Patagonia. Starting with the goal of using business to inspire solutions to environmental crises while producing the best products. If you expect to see articles in the brand’s blog recommending what to wear when hiking or recommending outdoor tourist destinations, stop thinking about it because Patagonia insists on focusing on Eco-Friendly directly by emphasizing content related to nature conservation or teaching understanding of culture from various perspectives. This reflects the brand’s identity and builds consumer confidence in this era very well.
4. Artifact Uprising
If a picture is worth a thousand words, you must know the brand Artifact Uprising, which represents the art of capturing memories through Photo Books, Photo Card, Gift Card. The content presented by Artifact Uprising reflects expertise in the topic being told by effectively drawing the audience’s emotions along.
5. Starbucks
What if a brand didn’t need to worry about coming up with complex or complicated content to please consumers? Starbucks, the famous coffee brand, does this through the #WhiteCupContest campaign, which gives coffee lovers the opportunity to draw designs on white cups, with plenty of white space to express creativity. This created a lot of social media sharing, a classic case of killing two birds with one stone. The brand simply throws the content to the target audience or consumers to produce it themselves, without having to spend a single penny.
What do these 5 examples show? Of course, there are some elements working behind the scenes of these contents that help make content creation different from other brands, whether it’s:
Ultimately, if you want to see your brand succeed in building Brand Awareness, don’t forget the Content Marketing strategy. Communication between brands and consumers is just as important as other marketing strategies, but above all, the content the brand presents is even more important.
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Relevant Audience is a company providing services related to Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach target audiences looking for products or services at the right time, place, and device through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and are also part of the Google Partners program.
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