Welcome to 2023! For new marketers using social media channels for online marketing, I’m sure you’ve encountered a common problem: choosing the wrong image size to ensure it’s appropriate for each platform, so that it looks beautiful and helps viewers access content more effectively.
Therefore, in this article, Relevant Audience has compiled Social Media Image Sizes for popular platforms among Thai netizens, so that marketers or creators can save and use them immediately in 2023. Don’t wait, let’s take a look together.
1. Instagram Platform
Instagram is a social media platform that is very popular among Thais. It supports both horizontal and vertical images. Let’s see what changes there are in the image proportions suitable for Instagram.
Profile Photo
Although Instagram displays profile images limited to 110 x 100 pixels, the maximum file size of the image upload for the profile picture is 320 x 320 pixels. Therefore, to ensure that the profile picture has the highest clarity, you should upload an image with high resolution. Importantly, Instagram profile pictures will be displayed as a circle. Be sure to check that the focus you want to display will not be cropped by the system.
Feed Photos Size
What you should know is that if the image on IG is over 1080 pixels, the system will automatically reduce the size to 1080 pixels.
Thumbnail Image
IG will display the Thumbnail Image at 161 x 161 pixels, but the system can store files at a resolution of 1080 x 1080 pixels. Therefore, it is better to upload a large-sized file to support updates from IG in the future.
Instagram Stories
- Appropriate image size for IG Stories 1080 x 1920 pixels
- Aspect Ratio 9:16
If you post an image in IG Stories without using the image ratio, the system will crop or zoom to fit the image to the display.
Instagram Carousel Image
- Horizontal 1080 x 566 pixels
- Vertical 1080 x 1350 pixels
- Square 1080 x 1080 pixels
- Image Ratio Horizontal 1.91:1, Square 1:1, Vertical 4:5
- Recommended Size Width of 1080 pixels, Height between 566 to 1350 pixels, depending on whether the image is horizontal or vertical
Instagram Reels
- Image Size 1080 x 1920 pixels
- Image Aspect Ratio 9:16
The system will always crop Reels to a 1:1 size in the Profile Feed and a 4:5 size in the Home Feed.
Instagram Ads Image
- Horizontal 1080 x 566 pixels
- Square 1080 x 1080 pixels
- Minimum width 320 pixels
- Maximum width 1080 pixels
- Recommended aspect ratio 1.91:1 and 4:5
Instagram Stories Ads
- Recommended image size 1080 x 1920 pixels
2. Twitter
Did you know that tweets with images are more likely to receive likes and retweets than content without images? It can create engagement more than three times. Therefore, the image is important. However, making the image size correct is even more important. Let’s take a look at the appropriate size for use on the Twitter platform.
Profile Picture
- Recommended size 400 x 400 pixels
- Minimum image size 200 x 200 pixels
- Maximum file size 2 MB
Twitter Header Photo
- Recommended size 1500 x 500 pixels
What you should know is that the header photo on Twitter will always adjust the aspect ratio to 3:1 and the display will be adjusted depending on the screen size or browser used.
In-Stream Photo
- Recommended image size 1600 x 900 pixels
- Minimum image size 600 x 335 pixels
- Recommended image ratio Between 2:1 to 1:1, on desktop 2:1 and 16:9 on phones
- Supported file types GIF, JPG, and PNG
- File size Maximum 5 MB for images and GIFs on phones and Maximum 15 MB for browsers
Twitter Card Image
- Minimum image size 120 x 120 pixels
- Supported file types GIF, JPG, PNG
- Maximum file size 1MB
Twitter Ads
- Single and Multi-Image Minimum size 600 x 335 pixels
- Website Card Image Minimum size 800 x 418 pixels for an aspect ratio of 1.91:1 and 800 x 800 pixels for an aspect ratio of 1:1. Maximum file size 20 MB
- App Card Image 800 x 800 pixels for an aspect ratio of 1:1 and 800 x 418 pixels for an aspect ratio of 1.91:1. Maximum file size 3MB
- Carousels 800 x 800 pixels for an aspect ratio of 1:1 and 800 x 418 pixels for an aspect ratio of 1.91:1. Maximum file size 20MB
- DM Card 800 x 418 pixels for an aspect ratio of 1.91:1. Maximum file size 3 MB
- Conversation Card 800 x 418 pixels for an aspect ratio of 1.91:1. Maximum file size 3MB
Facebook is a platform that constantly updates image sizes. Therefore, the best strategy to support the platform’s content updates is to always upload images with the highest quality. Let’s take a look at some examples.
Profile Picture
Facebook profile pictures are displayed at 170 x 170 pixels on desktop screens, but are adjusted to 128 x 128 pixels on smartphones.
Cover Photo
- Recommended size for desktop display 820 x 312 pixels
- Recommended size for smartphone display 640 x 360 pixels
- Minimum size 400 x 150 pixels
- File size Less than 100 KB
Timeline Post Photo
- Recommended size 1200 x 630 pixels
- Minimum size 600 x 315 pixels
Event Cover Photo
- Recommended size 1200 x 628 pixels
- Recommended aspect ratio 2:1
What you should know is that the cover photo for an Event cannot be resized after adding it to an event.
Facebook Stories Size
- Recommended size 1080 x 1920 pixels
- Aspect ratio For full-screen phone 9:16
- Minimum width 500 pixels
Image Size for Facebook Ads
- Size for Feed Ads Minimum size 1080 x 1080 pixels, aspect ratio between 1.91:1 to 1:1, maximum file size 30MB
- Size for Right Column Ads Minimum size 1080 x 1080 pixels, aspect ratio 1:1
- Size for Instant Articles Minimum size 1080 x 1080 pixels, aspect ratio between 1.91:1 to 1:1, maximum file size 30 MB
- Size for Facebook Marketplace Ads Minimum size 1080 x 1080 pixels, aspect ratio 1:1, maximum file size 30 MB
- Size for Facebook Search Minimum size 1080 x 1080 pixels, aspect ratio between 1.91:1 to 1:1, maximum file size 30 MB
- Size for Sponsored Messages Minimum size 1080 x 1080 pixels, aspect ratio between 1.91:1 to 1:1, maximum file size 30 MB
- Size for Messenger Inbox Ads Minimum size 1080 x 1080 pixels, aspect ratio 1:1, maximum file size 30 MB
- Size for Messenger Stories Ads Minimum size 1080 x 1080 pixels, aspect ratio 9:16, minimum width 500 pixels
Conclusion
All of this is the update of image sizes of the 3 popular platforms that Relevant Audience has compiled for marketers and creators to use throughout 2023. Many people may already know that competition in the social media world is constantly increasing. To ensure that every content that brands want to communicate can reach consumers effectively, updating the image sizes used in the content is just as important as the content itself. Don’t forget to apply it.
Consult Digital Marketing with Relevant Audience
Relevant Audience is a company providing services related to Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach target audiences who are looking for products or services at the right time, place, and device through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization), as well as Influencer Marketing and are also part of the Google Partners program.
For more information,
Call: 02-038-5055
Email: info@relevantaudience.com
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