In 2023, it can be said that online marketing in the form of PPC (Pay Per Click) is becoming increasingly important for small and large businesses interested in building brands online. And one of the popular marketing channels for PPC is Google, which has a platform like Google Ads to support the needs of brands and marketers for a long time.
Marketers who are familiar with PPC marketing may be familiar with the Google AdWords platform, which Google rebranded as Google Ads later. Google developers have also introduced new features continuously over the past 2-3 years to help users improve campaign performance. Therefore, in this article, Relevant Audience will introduce tips for using great features on Google Ads. Guaranteed to be simple techniques that some people may not think of, but guaranteed to follow and see immediate marketing results.
1. Use Local Campaign to track Conversions even better
In 2023, amidst a digital-driven world, it doesn’t mean that the whole world is only digital people. According to Google’s latest report, about 30% of mobile search queries correspond to local businesses, such as searching for restaurants, clothing stores, and 75% of them will decide to go to the store within the next day. Therefore, as marketers or business owners with brick-and-mortar stores, it is essential to rely on additional Local Campaigns if you want to increase conversions. Because this type of campaign is designed for target audiences who are looking for your stores, so just put in a few pieces of information, you can increase the number of people entering the store, as well as sales exponentially. Therefore, creating advertising campaigns with Local Campaign is another feature of Google Ads in 2023 that marketers should not overlook.
2. Use Smart Shopping Campaign
Google Smart Shopping Campaign is an advertising system using AI that will help users create advertising campaigns more conveniently and effectively, whether it is creating Smart Bidding, choosing keywords, choosing areas to display ads, and choosing target audiences who are likely to take real action.
Importantly, the advertising format can also work with Remarketing approaches. The system will record data from some customers who may be interested in products or services but have not decided to order immediately. Then, the recorded data will be used to select ad displays in appropriate positions and times to help customers make decisions again.
3. Use Google Shopping
Those who remember, in 2017, the European Commission accused Google of monopolizing the promotion of online shopping services in the search result pages, resulting in Google eventually losing the case.
However, for merchants who want to sell online, using Google Shopping to promote products is a fundamental thing that should be done. Just input store and product information and let Google’s algorithm handle the display. If you want to promote further, you can set up additional campaigns to add money to make your products stand out more and increase accessibility.
4. Gallery Ads and Showcase Shopping Ads
A study by Intent Lab Research found that about 85% of all internet users prioritize visual information over text, and 50% of shoppers in the household appliances and electrical appliance group will need to look at visual information before deciding to purchase products. This shows that consumer behavior now prioritizes images above all else before making purchasing decisions about products or services.
For Google Ads, there are also features that support this type of campaign, such as Gallery Ads, which will create advertising campaigns with a Headline similar to other Google Ads campaigns, but what is special is that you can show pictures in a sliding left-right manner. You can choose up to 8 pictures. Showcase Shopping Ads will also create advertising campaigns that group related products together, allowing consumers to easily compare multiple items and view groups of products they want.
Conclusion
Over the years, it must be admitted that Google still plays an important role in being a channel for online marketing for all types of businesses, whether small or large. Especially PPC marketing, which marketers and brands can use Google as a channel to elevate their businesses through various campaigns. Therefore, to ensure that you won’t be overtaken by competitors in the competition throughout 2023, don’t forget to try applying the good tips above. Guaranteed to see good results come back for sure.
Consult Digital Marketing at Relevant Audience
Relevant Audience is a company providing services related to Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach target audiences who are looking for products or services at the right time, place, and device through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and is also part of the Google Partners program.
For more information:
Tel: 02-038-5055
Email: info@relevantaudience.com
Website: www.relevantaudience.com
