According to statistics compiled by Sensor Tower, a mobile app market research company, the short video sharing platform TikTok continues to hold the title of most downloaded app during the first three months of 2022. In the first quarter of this year, the TikTok app was downloaded 175 million times from January 1st to March 31st. This figure allows TikTok to continue to outperform competitor platforms such as Instagram and Facebook significantly.
For the first quarter of 2022, TikTok experienced a growth rate of 11% compared to the same quarter last year in Asia. Although TikTok is one of 59 apps from China that India banned due to security concerns since June 2020, it still demonstrates continued growing popularity. Sensor Tower’s data collection counts downloads based on actual user accounts per download. This article will explore the list of most downloaded apps during the first three months of 2022 and see which apps might be rising stars like TikTok.
Most Downloaded Apps in Q1 2022
Here are the top 10 most downloaded apps worldwide according to Sensor Tower:
- TikTok app
- Instagram app
- Facebook app
- WhatsApp app
- Telegram app
- Shopee app
- Snapchat app
- Messenger app
- CapCut app
- Spotify app
Although Instagram’s ranking dropped from number 1 to number 2, its download rate decreased by 7% year-over-year, which is quite significant.
Here are the top 10 most downloaded apps specifically in the United States according to Sensor Tower:
- TikTok app
- YouTube app
- Facebook app
- HBO Max app
- Instagram app
- Messenger app
- Disney+ app
- Cash App app
- Zoom app
- Netflix app
In the US chart, HBO Max, a popular video streaming platform, climbed to number 5, likely due to the release of the hit teen series Euphoria Season 2.
Here are the top 10 most downloaded apps specifically in Europe according to Sensor Tower:
- TikTok app
- WhatsApp app
- Telegram app
- Instagram app
- Facebook app
- Messenger app
- CapCut app
- Zoom app
- Spotify app
- Snapchat app
In Europe, Telegram, a popular messaging app from Russia, became a dark horse, climbing to number 3 with 28 million downloads.
Here are the top 10 most downloaded apps specifically in Asia according to Sensor Tower:
- Instagram app
- Facebook app
- TikTok app
- Shopee app
- CapCut app
- Meesho app
- Snapchat app
- Telegram app
- WhatsApp app
- WhatsApp Business app
Asia is the only continent where TikTok does not hold the number one spot for most downloaded app. As you know, India, one of the world’s largest technology markets, banned 59 apps from China, impacting TikTok’s performance.
Interesting Tidbits
Although TikTok holds the top position for most downloaded app across all continents (except Asia, where it was impacted by India’s ban), a closer look reveals that platforms within the Meta network (formerly Facebook Inc.) consistently rank among the top 5. Instagram, although dropping from number 1 to number 2, still boasts over 150 million downloads. Similarly, Facebook and WhatsApp follow closely behind.
For brands and marketers looking for online marketing channels, they can still rely on these familiar platforms. However, they must also adapt to keep up with new trends, as the digital world is constantly evolving. New, trending apps may emerge at any time.
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