Following Google’s Helpful Content update (read more details in this article), brands and marketers must adapt inevitably. As you know, Google’s algorithm prioritizes “People First” or readers above all else.
Therefore, this article will guide brands and new marketers to see some tips that can be used as guidelines for creating content that can attract good traffic and also build authority for the content. These good tips don’t come around often. If you’re ready, let’s take a look!
Create Content with Authority
Many people may wonder how to create People First content and have enough authority to appear on the SERPs? One way to help your website content have enough authority is to know how to use other social media platforms effectively. Because these platforms can help support and promote content very well.
Why prioritize social media platforms?
As mentioned, social media platforms are very important. Although social media is not a main factor for Search Engine algorithms to rank directly, did you know that most content on social media platforms ranks well on the SERPs? Therefore, knowing how to use these channels to help support content will definitely affect long-term SEO.
5 Content Posting Tips to Attract Traffic and Build Authority for Your Website
- Reach Readers with Relevant Content
For those who are creating content types such as sharing news, recommending best practices, or presenting specific market niche information, make sure that the information in the content is accessible enough to readers and must be updated regularly. The more fresh and accessible the content is, the more likely it is to receive more engagement.
- Content Must Be Interesting
Besides content that is accessible to readers, another important element is that the content must be interesting enough to attract readers. You might try starting by gathering ideas before writing, such as asking questions that arise from customers or general readers about what topics are currently popular. And should pay attention to the way of storytelling whether it is writing headlines, introductions, to the conclusion of the content.
- Know Engagement Marketing
I believe many marketers have a feeling of speechlessness when they hear the word Engagement. However, it cannot be denied that in the world of online marketing, Engagement is an important component of measuring the effectiveness or success of campaigns or content that has been presented.
But nowadays, doing Engagement Marketing is not just looking at likes, comments, or post shares. It’s also about approaching customers by building good interactions, creating a good brand image until trust is established and word-of-mouth (Word of Mouth) occurs, such as asking some questions to encourage readers to participate in expressing their opinions. Or thinking of campaigns that correspond to trending trends to cause sharing as Viral. These things will also help brands build authority in the long run.
- Share Content That Readers Want
Of course, social media platforms are not a space for posts that only focus on sales. Sharing content that is beneficial to readers in the community, such as some tips or content that shows the brand’s genuine interest in customers, and reducing the amount of promotional posts, is another way to help content have the opportunity to get more engagement.
- Promote Content with User Generated Content (UGC)
UGC is another way to promote your brand on social media platforms without spending a single baht. Just let the brand create a space for the target audience, whether it is a review and rating area, creating competition campaigns, to organizing hashtags about products or content. These methods will help brands communicate better with the target audience while also showing sincerity.
Conclusion
Amidst increasing competition that seems unlikely to decrease soon, making content attractive to new target audiences seems increasingly difficult. However, if brands can apply the tips above, providing information that is accessible and truly beneficial to readers is not difficult to make people think of the brand immediately when they think of that category. Don’t forget that there are various tools available for branding today. Using social media platforms along with website development according to SEO principles is another way to communicate with new target audiences and directly impact the algorithm’s interest in the content even more.
Consult Digital Marketing Services at Relevant Audience
Relevant Audience is a company that provides services related to Digital Performance Marketing Agency, with the main goal of providing digital marketing services to help businesses reach target audiences who are looking for products or services at the right time, place, and device through various online channels. Our services cover both Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and is also part of the Google Partners program.
For more information
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