For marketers or brands who are planning to create video content for online marketing but are unsure if it will work, and whether the trends and currents this year will favor video content being as successful as in previous years.
Today, we have gathered study results from Wyzowl Research, which has been conducting video content surveys annually since 2015. If you’re ready, let’s take a look.
Highlights from the Survey
Survey Results from Wyzowl Research
According to the survey, in 2023, as many as 91% of brands and businesses used video content as one of their marketing strategies, which, compared to previous years’ surveys, is historically high.
In 2023, 96% of marketers viewed video as an essential part of a marketing strategy that would help brands achieve good results in the long term.
The most prominent thing is that 92% of marketers unanimously stated that doing Video Marketing can increase ROI for businesses in a satisfactory way. It may be due to the approach of creating video content that most marketers now understand, as well as methods of tracking and evaluating results.
In 2023, 90% of marketers revealed that creating video content helps generate leads more effectively, or in other words, turning potential customers into actual customers.
Furthermore, 87% also saw that video content can truly increase sales of products or services.
Moreover, 96% of marketers unanimously stated that video content can help increase consumer understanding of how to use products or services. It is noteworthy that regarding the creation of understanding through video content, it has never fallen below 93% since 2015, which is another important aspect of using video content as an online marketing strategy.
For marketing metrics that most marketers prioritize when evaluating results, the number one ranking still goes to the number of views received, which is the most popular at 63%, followed by:
- Audience Engagement (61%)
- Leads/Click Throughs (56%)
- Brand Awareness (43%)
- Customer Retention (42%)
- Bottom Line Sales (26%)
Interesting Trends in 2023
According to the study, as many as 70% of marketers were not yet using video content in their marketing strategy in 2022, but plan to start in 2023. In addition, 99% of marketers who do Video Marketing currently state that they will continue this approach in 2023.
From all the above information, it should provide a general overview of how interesting Video Marketing is to start in 2023. Many people may be thinking that Video Marketing may have reached its saturation point. Let me tell you that in 2023, doing Video Marketing still presents many challenges for marketers and brands to elevate content, video quality, and channel selection to attract the attention of new generation consumers.
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