Microsoft Expands New Bing Availability on Mobile Devices

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February 24, 2023
Author: Antonio Fernandez
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Highlights of the Article

Those who follow news in the search engine world probably already know that Microsoft has partnered with the cutting-edge AI chatbot ChatGPT, along with the launch of New Bing, which upgrades search capabilities for greater efficiency (read more here).

Most recently, Microsoft announced the launch of the new Bing Mobile app, which incorporates the power of the AI Chatbot along with other features that claim to help users find information more conveniently, accurately, and quickly. What are the details? Relevant Audience will summarize it for you. Let’s take a look.

Introducing Bing Mobile

Last Wednesday, February 22nd, Microsoft launched the latest version of Bing Mobile, which uses AI Chatbot technology to allow users to ask complex questions, along with voice search (Voice Search) features.

Within the app, users can tap the Bing icon to start using the chat feature, similar to using ChatGPT, which allows them to ask questions via text or voice. The answers received will be displayed in various subheadings, along with complete and comprehensive references. The Bing Mobile app is now available on both iOS and Android.

Microsoft Launches Bing on Skype

In terms of Skype, the communication platform within the Microsoft network, it has also been upgraded this time. It enhances the chat features, allowing users to use Bing within the Skype app. This means they can ask questions and request information immediately.

Conclusion

It’s clear that since the beginning of 2023, Microsoft has been aggressively advancing in the search engine arena, hoping to challenge the long-standing number one competitor, Google, by leveraging the power and popularity of ChatGPT, which has been trending since the end of 2022. It’s possible that this year we may see Microsoft launch New Bing in other apps or platforms within its network, such as Microsoft Teams.

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Relevant Audience is a Digital Performance Marketing Agency providing digital marketing services with the primary goal of helping your business reach target audiences looking for products or services at the right time, place, and device through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization), as well as Influencer Marketing, and we are also part of the Google Partners program.

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Antonio Fernandez

Antonio Fernandez

Founder and CEO of Relevant Audience. With over 15 years of experience in digital marketing strategy, he leads teams across southeast Asia in delivering exceptional results for clients through performance-focused digital solutions.

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