For the recent National Small Business Week, Meta, the parent company of popular social media platforms like Facebook, Instagram, and WhatsApp, is planning to expand tools for small businesses. The goal is to help various businesses increase their opportunities to sell products or services more effectively through new methods that will help brands connect with customers more easily. What benefits are there for those just starting a business? Let’s take a look together.
2 New Features on Meta Business Suite
According to data collection statistics by Meta, over 70% of people want to communicate in a business manner similar to communicating with friends or family, such as direct messaging. This is why Meta decided to design these features, including:
- WhatsApp Inbox Feature For this feature, Meta is improving business communication by consolidating all message boxes into a single one. Those who use Meta Business Suite already know that the message box contains messages from Facebook Messenger and Instagram Direct. However, from now on, the message box will also contain messages from WhatsApp. This integration will help brands save time, money, and improve sales efficiency in the long run.
- Marketing Messages on Meta Business Suite In addition, brands can also send promotional messages directly to customers through Meta Business Suite immediately. For example, customers may choose to receive notifications about products or services, which will help brands inform customers of promotions or other details immediately. This feature will also help increase sales and build good brand loyalty in the long term.
Tools to Increase Lead Generation and Customer Acquisition
In addition, Meta has also launched many new tools to help small businesses leverage them to increase sales opportunities through various platforms and find new customers. The added features are as follows:
- Creative Flexibility Meta is testing Instant Form with greater flexibility in adding images or related content to the form, which will make it more attractive to general users.
- Gated Content This feature restricts access to content, meaning anyone who wants to view this content must register before accessing it.
- Partner Integrations This feature allows users to download data to use with other CRM (Customer relationship management) tools.
For those who use these social media platforms to start a small business, I can only say that the newly updated features are very suitable and well-designed. However, many features are still in testing. On May 19, Meta held a conference called Conversations to discuss these topics further. If you are interested, you can register and listen in (Click here).
Get Consultation for Digital Marketing at Relevant Audience
Relevant Audience is a company providing Digital Performance Marketing Agency services, with the main goal of providing digital marketing services to help businesses reach target audiences looking for products or services at the right time, place, and device through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization), to Influencer Marketing and is also part of the Google Partners program.
For more information
Tel: 02-038-5055
Email: info@relevantaudience.com Website: www.relevantaudience.com
