Highlights of this Article
Recently, LinkedIn, the platform for working people, has released an important statistics report for the platform to help marketers and brands see a better overview of the potential for using it as an online marketing channel. And anyone who is a creator on this platform can also take these statistics to improve and develop content that is appropriate and consistent with various trends that will occur in 2023. All data is collected from LinkedIn Blog. If you’re ready, let’s take a look.
Overall Statistics of LinkedIn
- The LinkedIn platform has as many as 850 million users in over 200 countries.
- 9 million companies have created pages on LinkedIn.
- 2.7 million LinkedIn Pages post every week.
- 11 million Users have activated LinkedIn Creator Mode since its first launch in March 2021.
- Currently, there are more than 39,000 Professional Skills on the platform (from User profiles).
- Currently, more than 40% of companies that post job applications use Skills Filters to find candidates.
- 80% of B2B marketers are willing to pay to publish content on the platform.
Statistics About Organic Engagement on the Platform
- 40% of platform users create Organic Engagement every week.
- Users started using the LinkedIn Live feature increased by 176% year-over-year.
- In 2021, Virtual Events on the platform increased by 150% compared to 2020.
- LinkedIn feed views increased by 22% in 2022.
- Pages that like to post weekly have more followers than pages that post monthly by 5.6 times and will have faster follower growth by 7 times.
- There are more than 2 billion interactions between users and pages per month.
- There are more than 36,000 Newsletters on the platform.
- In April 2022, unique users subscribed to receive LinkedIn Newsletters.
Statistics About Paid Engagement on the Platform
- The value of online marketing on the LinkedIn platform can generate revenue for the platform reaching $5 billion for the first time in July 2022.
- LinkedIn Audience Network can help marketers reach touchpoints 9 times more.
- Conversation Ads on LinkedIn have higher Engagement Rates than traditional campaigns by 4 times.
- LinkedIn Sponsored Messaging has higher Engagement Rates than traditional campaigns by 2 times.
- Advertising on LinkedIn helps brands improve Brand Experiences from 10% to 15% in a short time.
- LinkedIn Ads are more effective at creating Brand Lift than other platforms, especially in the B2B and B2C business sectors.
- In the technology sector, LinkedIn can generate more ROAS than other platforms 2-5 times.
- In the finance category, LinkedIn can generate customer registrations up to 7 times more than other platforms.
- In the education category, LinkedIn is the most effective platform for Display Media more than other platforms 2-4 times.
Conclusion
The above statistics show that the performance of the LinkedIn platform is trending in the right direction, especially for marketers looking for channels to do online marketing. It can be said that it is very advantageous for reaching real target audiences who are looking for products or services at the right time, place, and device. This is a strength of the platform that other social media cannot do. So, anyone who has overlooked LinkedIn, be aware that you may have missed one of the good marketing platforms.
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Relevant Audience is a company providing services related to Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach target audiences who are looking for products or services at the right time, place, and device through online channels. Our services cover both Search Marketing, Social Media Ads, Search Ads and SEO (Search Engine Optimization) to Influencer Marketing and is also part of the Google Partners program.
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