Nowadays, there are many channels that allow people to find detailed information about the products or services they want. Imagine that when you’re scrolling through social media and come across an ad for a product or service that interests you, will you decide to click through to the sales page? Many people probably have different approaches. Some may go to search for information in groups or communities related on online platforms, or watch product or service review videos on YouTube, for example.
This article will take you to see in-depth information collected by HubSpot to know how the decision-making behavior of each consumer group differs. Brands can immediately apply this in their online marketing strategy. If you’re ready, let’s get started.
1. SEO is Key
According to a survey, 36% of consumers primarily prefer to search for product and service information through Search Engines. Even though it is currently a flourishing period for social media platforms, searching for information on Search Engines is still more popular, especially among Boomers.
2. Retail Channels
It must be admitted that even in today’s digital world, not everyone uses new technologies that emerge every day. Therefore, it’s not surprising to say that traditional marketing methods such as television advertising (TVC) are still ranked among the top three channels that most consumers use to learn about products or services, especially Gen X and Baby Boomer consumers, as well as word-of-mouth marketing remains popular among this consumer group as well.
3. Online Reviews Remain an Important Channel
According to a survey by Hubspot, 1 in 5 consumers stated directly that reading online reviews remains an important factor in helping to make purchasing decisions for any platform.
4. Social Media
Social media platforms are another popular channel that consumers often use to learn or search for information related to products or services. Whether it’s various posts, feeds on each platform, to video content and influencers.
5. YouTube, the Channel of Gen Z and Millennials
Overall, only 13% of consumers said they would search for additional information about products and services on YouTube. But as we all know, YouTube is one of the most popular platforms for Gen Z consumers. Nowadays, you can see a lot of content related to product reviews to unboxing videos that have become a trending hit for a while.
All of these are popular channels that consumers currently use to search for additional information about the products or services they need. So, if brands are looking for an online marketing strategy, don’t forget to leverage these channels to ensure your business has better efficiency in 2022.
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Relevant Audience is a company providing services related to Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach target audiences who are looking for products or services at the right time, place, and device through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization), to Influencer Marketing and are also part of the Google Partners program.
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