Currently, the e-commerce (E-Commerce) market is becoming increasingly competitive. It is predicted that the e-commerce market will be able to take a larger share of the retail market, with an expected growth of nearly $11 trillion between 2021 and 2028.
With the increasing growth of the market, brands and marketers who are just starting to build an E-Commerce website need to pay more attention to SEO strategies. Therefore, in this article, Relevant Audience will introduce you to Do’s & Don’ts for SEO strategies on E-Commerce websites. If you’re ready, let’s get started.
Things to Do for Product Pages on E-Commerce Websites
In the E-Commerce business, Product Pages or product listing pages are one of the important components of an E-Commerce website that cannot be missed. The following are things that brands and marketers need to do if they want their E-Commerce website to be more effective.
- Do Keyword Research
Doing Keyword Research is the first fundamental step in starting an SEO strategy on an E-Commerce website, especially to improve the effectiveness of Product Pages. The recommendation is that when starting Keyword Research, choose topics that are product-focused or topics that people generally search for, rather than sticking to Search Volume. Simply put, think about the relevance between keywords and your products as the main focus.
- Adjust Titles and Meta Descriptions
The most important element in improving Product Pages is adjusting Titles and Meta Descriptions. Make sure these details are included completely.
It is important to understand that for writing Meta Descriptions, if the website page type is an article, it is basically written in a summary form from the content of that article. But in the case of a Product Pages website, it should focus on the specific details of the product, ensuring that the website page has a higher chance of ranking easily.
- Markup Website Pages with Structured Data
Having website pages specify Structured Data (for those who want to know how Structured Data works, read this article) will increase the opportunity for the website page to have a chance to appear in Rich Snippets. In addition, it also helps with:
- Increase Impressions and Clicks
- Improve CTR and stimulate sales
Therefore, don’t forget to specify the structural data of the website page so that Google can understand and display our website pages completely and clearly, making the website more attractive.
- Add a Frequently Asked Questions Section
A good SEO principle is to have content that meets the needs of users and search engines. Of course, if general users find that the content on your website does not meet their needs, the website’s Bounce Rate is likely to increase and may affect the website in the long run.
Therefore, adding content related to frequently asked questions (FAQ) to help general users who need basic information about the products or services of the website is another way to help brands sell more products and also affect the algorithm of Search Engines as well.
- Regularly Audit Website Pages
Developing an E-Commerce website according to SEO guidelines often encounters many problems, such as:
- Content duplication (Duplicated Content)
- Website loading time (Page Speed)
- Broken link issues, such as 404 Page
- Too little content
- Redirection issues
To avoid these problems, regular SEO audits should be performed on the website to monitor various technical components and adjust them accordingly.
Things to Avoid on Product Pages Websites
Now that you know what to do to give Product Pages a better chance of appearing in SERPs, let’s move on to what to “avoid.”
- Don’t Use Product Descriptions from Other Websites
This is another common mistake made by novice marketers who start improving Product Pages by using product descriptions or Product Descriptions from manufacturer websites or other websites because they don’t have time to write them themselves. As you know, Google’s algorithm places importance on fresh content, so sacrificing a little time to write a description with detailed information and adjust the wording to be more accessible to readers is better than risking the website being seen as Duplicated Content, which will negatively affect the website in the long run.
- Don’t Miss the Opportunity to Use Internal Linking and Backlinks
Links are one of the important elements for building an E-Commerce website according to SEO guidelines. Often, brands and marketers create links to connect to the Homepage and other Category Pages, but they neglect Product Pages. Don’t forget that these web pages will be used by the Search Engine algorithm to rank, so marketers and brands should also pay attention to this part.
- Don’t Forget Mobile Optimization
I believe many people are aware of the importance of mobile phones, which are currently used more than computers. Therefore, if an E-Commerce website, especially Product Pages, cannot be accessed by general users who prefer to shop online via mobile phones, it means starting with only one leg in a highly competitive online market. So, don’t forget to optimize the website to support usage on mobile phone screens to increase sales efficiency.
Concluding Remarks
That concludes the introduction of what to do and avoid when improving Product Pages. As mentioned earlier, the current e-commerce market is growing continuously. If anyone is starting a business now, it is necessary to develop the website in the right direction according to the SEO guidelines. Importantly, always remember that building a brand is like running a marathon. You may not see results immediately, but adjusting strategies to be sharp always is a guarantee for customers and the public to trust the brand.
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Relevant Audience is a company providing services as a Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach target audiences looking for products or services at the right time, place, and device through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and are also part of the Google Partners program.
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