Latest Update! 6 Web Trends 2023 Things Website Builders Need to Know This Year

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January 23, 2023
Author: Antonio Fernandez
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It’s 2023, and anyone planning to build their own website to establish an online presence for their business should know that this year will require even more attention to detail. This is due to factors such as changing internet user behavior and the constant development of Search Engine algorithms.

Therefore, in this article, we will take new Web Devs deep into the latest web trends of 2023. If you want to know what to pay attention to in order to avoid missing small details, you must read this article. If you’re ready, let’s get started.

Overview of Web Trends 2023

Let’s talk about the overall Web Trends that are interesting this year. Overall, the website world has seen tremendous leaps and bounds in development thanks to the increasing use of AI technologies and the integration of Machine Learning on various Web Tools to help improve Customer Experience.

Another important trend is Data Privacy, or the privacy and security of user data, which has become increasingly important in recent years after numerous reports of data breaches from major technology companies around the world.

Now, let’s look at the Top Priorities for web developers in 2023.

1. Developing Websites for Mobile Web

The topic of Mobile Website Experience hasn’t just been talked about this year, but anyone in the Web Dev field knows that the majority of internet users now prefer to browse websites on their mobile devices rather than desktops. So, if you’re preparing to build a website in 2023, remember that everyone “stops asking if this website supports mobile display?” Because Mobile Responsive has become a basic standard for websites. A good website is not only efficient in terms of usage speed, but also provides a good experience for mobile users.

2. Security

No matter how many years pass, security when using a website remains a Top Tier Priority for website creators. Especially in 2023, when the world is paying attention to both Data-Privacy and Cybersecurity. In recent years, many websites of major technology companies have been hacked, causing the value of several companies to plummet. Therefore, upgrading websites in terms of security is important, but it must be balanced well between good protection and not hindering the creation of value in website usage.

3. Accessibility Features

Web Accessibility Standards are a fundamental requirement for all websites today. All web developers should prioritize making the internet accessible to “everyone,” regardless of whether they are general users, people with hearing or visual impairments, seniors, or even people from different cultural backgrounds. This ensures that all users are free from obstacles when using the website. Currently, there are various technologies that can promote access to diverse content formats, such as Voice Over, Alt Text, and Captions on videos.

4. Automation Test Tool

Currently, technology plays a significant role, especially in website development. There are now many tools available that can help make work faster and more efficient, such as using Automation Test Tools to help check Performance, Unit Testing, and Test Commands, and help Process Web Pages to meet requirements as much as possible.

5. AI Technology

Currently, AI or Artificial Intelligence is an important technology that plays a role in almost every industry. In website development, AI can be used to elevate websites in many ways, such as using it to explore general user behavior and increase the efficiency of web content. It can significantly improve the internet browsing experience for people in general.

6. Blockchain Technology

One of the mega trends in the internet world this year is the development of decentralized websites, or websites that do not store data solely through intermediaries, making them safer from forgery or hacking. The use of blockchain technology can directly address this issue. However, currently, it is still important to watch the convergence of blockchain technology and websites. If anyone can adapt early, they have the opportunity to achieve the hoped-for marketing results.

Concluding Remarks

In 2023, those who intend to build a website will find that knowing the above trends will help as a starting idea for adapting the website to better meet the needs of internet users today and expect good results to come in for sure.

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Relevant Audience is a company providing services related to Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach target audiences looking for products or services at the right time, place, and device through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and are also part of the Google Partners program.

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Antonio Fernandez

Antonio Fernandez

Founder and CEO of Relevant Audience. With over 15 years of experience in digital marketing strategy, he leads teams across southeast Asia in delivering exceptional results for clients through performance-focused digital solutions.

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