Invite You to Do Keyword Mapping for Good SEO Results

Does anyone still remember the maps of their neighborhood from childhood? In those days, walking home alone was always difficult, as you had to constantly think about which way to go after passing this alley. As you grew older, thankfully technology made life easier. Simply opening an online map app helps you reach your destination quickly and conveniently.

Similarly, a website sitemap is essential for guiding Google’s algorithms. Without it, it becomes difficult for the system to find information, gather it, and evaluate the results in the website’s SEO ranking. Even if you carefully select interesting keywords or constantly improve your website pages, this article will teach you the technique called Keyword Mapping to help organize keywords on your website appropriately, aligning them with the website’s structure. This makes it easier for Google’s systems to collect information for evaluating SEO rankings. If you’re ready, let’s get started.

Why is Keyword Mapping Important?

Before starting Keyword Mapping, let’s understand why it’s important for SEO rankings. If we compare a website to a house, some houses may look neat and tidy, while others have trash hidden under the rug. If your website has ever experienced the problem of “pages you want to rank not ranking, but pages you don’t want to rank ranking instead,” Keyword Mapping might help solve this issue. It connects keywords with the website’s structure, making it clear which content types should pair with specific keywords to achieve better SEO results. Additionally, Keyword Mapping has other benefits, such as:

Now that you know the benefits of Keyword Mapping, let’s get started.

1. Start with Keyword Research

Selecting appropriate keywords is crucial for ranking your website in SEO and is the first step before starting the Keyword Mapping process. There are many categories of keywords, but here we’ll follow the general international principles, dividing them into two main categories: Commercial Keywords and Information Keywords. Here are the details:

• Commercial Keywords These keywords focus on generating sales or increasing leads. In simple terms, they are keywords used to attract customers who want to buy products or services.
• Information Keywords These keywords are suitable for creating useful information for general users. They are often used in article content to allow users to find websites through search engines.

However, a key tip when choosing keywords is to “consider the Search Intent of the users.” In simple terms, you need to understand the thought processes behind users searching for specific keywords.

2. Structure Your Site Structure

Structuring keywords on your website so that Google Bot knows which pages contain important keywords is the first necessary step for Keyword Mapping. Some websites with relatively small structures may only have a few pages, but if the website has a complex structure, it can be slightly more complicated. However, this step is unavoidable. Start by focusing on one page at a time, perhaps following these steps:

• Home Page Generally, keywords are not placed on the homepage because it focuses on aesthetics, but this depends on the website developer’s design.
• Main Topic Page This page provides services or displays products. Focus on commercial keywords (keywords that generate revenue for the business).
• Sub Topic Page For websites that don’t have many pages, there may not be any. But if there are, it depends on the prepared keywords. You can also use commercial keywords like before.
• Post Page This page presents various knowledge. Therefore, you should choose all Information Keywords.

However, the above examples are just basic patterns. Because each person’s website design is different. Nevertheless, what you need to consider is the purpose of each page and always consider the Search Intent of the target audience.

3. Regularly Check Your Keyword Mapping

After completing all the steps, the last thing you should do regularly is refresh your Keyword Mapping to continuously adjust your content creation strategy and improve your website’s efficiency. Keyword Mapping is not a one-time task but an ongoing process.

The more complex your website, the more important it is to check it regularly. We recommend doing Keyword Mapping at least twice within a year to update the website structure and keep it accurate.

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Relevant Audience is a company providing services as a Digital Performance Marketing Agency, aiming to provide digital marketing services to businesses to reach target audiences who are looking for products or services at the right time, place, and device through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization), as well as Influencer Marketing, and we are also part of the Google Partners program.