We’ve passed the end of the cold season. As we enter the new year, it’s probably time to think about cleaning your house thoroughly, or maybe even adding an extension or decorating with new furniture to prepare for good things coming into your home. Similarly, when it comes to websites, over time, some structures may not be updated or there may be too much unnecessary content, which can negatively affect SEO rankings. In this article, we will tell you the steps to clean up your website until the Search Engine algorithm has to applaud wholeheartedly. If you’re ready, let’s take a look.
Do you have a website maintenance plan yet?
If your house is clean enough, with no cluttered or messy furniture, it will make it easier for residents or friends who come to visit to live within the small square room. Similarly, a clean website will help visitors feel comfortable with easy-to-access content, and of course, the Search Engine algorithm will also be able to process various data on the website to evaluate the website ranking more easily. Here, we will introduce simple steps to clean up your website that anyone can do, just 3 steps.
1. Assess what needs to be done
The first step that must always be done before cleaning a website is to check every page of the website completely. For many marketers, they are probably familiar with tools like Screaming Frog, which is a tool that helps analyze websites more easily by displaying a list of things to do. Then, assess and prioritize the items on the website pages, whether it is
Remember that this step is the most important way to check the backend data of the website to see if there are any problems hidden under the rug.
2. Manage low-performing content
Even though the pages on the website have been checked and don’t seem to have any problems, if you consider the performance of the content, if the information is too old, it may need to be reconsidered, “Should these contents be kept?”.
Using Google Analytics to assess the performance of various pages on the website is something that should be done to check which type of content visitors want the most. This content may be very relevant at one point in time, but as time passes, the demand from viewers will naturally decrease. Using tools to help assess the performance of content to see if it’s time to refresh or delete the content is something that needs to be done if you want your website to rank on the first page of search results.
3. Polish On-Page
Now that you’ve completed steps 1 and 2, it’s time to polish the On-Page content of your website. If a website page is compared to a living room, it wouldn’t be wrong to say that if you want visitors to be impressed, you must constantly improve this reception room. Tools like CrayEgg or LuckyOrange are good approaches to create Heatmaps to show data about visitor behavior and check which web pages have the most visits to understand how visitors behave on the website. Then, adjust the various structures of the website according to that data. Just like that, a website that looks old and worn out will look fresh and ready to invite people to visit the website.
If you check the backend of the website, delete unnecessary items, and polish what needs to be done, then the basic website cleaning is complete. Remember that a website is the first door of communication between a brand and customers. Therefore, reducing unnecessary content will make website maintenance easier and visitors will be more satisfied with the website, and of course, it will benefit the website ranking by Search Engine as well.
Get Digital Marketing Consultation from Relevant Audience
Relevant Audience is a company providing services related to Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach target audiences who are looking for products or services at the right time, place, and device through online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and are also part of the Google Partners program.
For more information
Tel: 02-038-5055
Email: info@relevantaudience.com
Website: www.relevantaudience.com
