Infographics are another tool that helps increase the appeal of content presentations, whether it’s using images, charts, and colorful decorations to create easy-to-understand and uncomplicated communication through concise and direct content arrangement.
According to studies by several online marketing experts, 57% of B2B (Business to Business) marketers are now incorporating infographics into their marketing content more frequently. Infographics are not only an excellent way to communicate directly but can also be shared across various social media platforms to reach a wider target audience. It is undeniable that, generally, everyone prefers to consume information in manageable sizes, not too overwhelming. So, let’s take a look at 8 infographic formats in this article that have proven to deliver positive marketing results.
8 Types of Infographics Marketers Should Use
Good marketers must understand which types of infographics to use and when to help content engage better with readers. Here are some examples:
1. Timeline
Timeline infographics are suitable for displaying steps or narrating the history of something. They create a storyline with various topics using “lines” to represent time periods, such as the history of a person, organization, or place. Of course, when creating a timeline infographic, remember to create differentiation and attract attention by choosing different font sizes and separating dates and subtext with interesting color pairs.
2. Flowchart
Similar to timeline infographics, flowcharts present information in a sequential order, divided into multiple sections of a topic. It’s a visual summary of the main concept. Flowchart infographics are ideal for presenting quizzes where readers can find answers by reading down through the various sections.
A caution is the complexity of lines connecting the different sections. Remember to use colors to help reduce confusion for readers.
3. Informational
Informational infographics can be used with any type of content. They communicate an overview or summarize a particular topic in a single image. For example, if you choose the topic of SEO Trends 2022, you can create an image that tells us what new SEO trends will be interesting this year. The key is to summarize the information in a way that is easy to understand and accessible to readers.
4. Comparison
Comparison infographics are ideal for comparing two or more products or services that have differences. For example, you can compare your brand’s products with those of others by explaining the advantages and disadvantages of why that product is more effective in one situation compared to another.
However, remember that a good infographic should have concise information. Even if the content is abundant, it’s best to select only the most essential information to avoid confusing readers with too much data.
5. List
This is one of the most popular infographic formats that many people are familiar with. It presents information in a list format, suitable for topics that are not too long or overly serious. Remember that this type of infographic should have concise and direct content that can create a summary or highlight key points.
Our recommendation is to analyze whether there are any points that can be combined into one point, as this will help reduce the complexity of the information for readers.
6. Maps
Map infographics are suitable for presenting information about the location of businesses in various areas, summarizing the information so that readers can quickly see the picture, whether it’s displaying images from different regions.
7. Interactive
If you want readers to understand complex concepts or ideas gradually, using interactive infographics can help improve results. It presents information with details scattered separately, requiring more complex design, but it will also make it easier for readers to understand.
8. Statistical
This is one of the most popular infographic formats. It designs data into static diagrams, focusing on beauty and ease of understanding, preventing people from turning away from large numbers and returning to being interested in the message.
Infographics are an excellent tool for summarizing content for marketing communication. As you can see, infographics are increasingly popular in the internet world because they can convey difficult-to-understand information in an artistic and easily understandable way. There are no boundaries or limitations in storytelling. Just need to summarize the information concisely, directly, and on point. Surely, if you choose the right infographic format for your content, it will definitely bring unexpected results.
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