Those who follow news in the social media platform world probably know that Meta, the parent company of various social media platforms such as Facebook and Instagram, is currently facing a continuous stock decline since the end of 2021 due to various reasons, including features, revenue, competitors, user numbers, and the global economic recession. These are key factors contributing to Meta’s downturn.
Due to the above reasons, Instagram, one of Meta’s network platforms, has had to announce two additional advertising points and update new advertising features to attract brands and marketers to use the platform more. What will these updates entail? Relevant Audience has gathered information for everyone to see.
Adding Ads to Profile Feed and Explore Feed
According to the latest announcement, Instagram has decided to add two ads on the platform in the Profile and Explore pages. For the first part, the profile feed page, simply put, if a user wants to view another user’s profile picture, whose profile is set to public and is over 18 years old, they will have a greater chance of encountering ads along the way. In the Explore page, it’s the familiar function tab, mostly used to search for content you want to see or new products. In this update, Instagram will insert sponsored posts with the message “Sponsored” as shown in the example image below.
Furthermore, Instagram also announced that it is currently testing a feature to share additional revenue with creators who allow advertising through the profile feed. However, this feature is still an experiment, starting with a few creators in the United States only.
Multi-Advertiser Ads Feature
In addition to adding advertising points on the platform, Instagram is also updating various features to support advertising on the platform conveniently for brands and marketers. For the Multi-Advertiser Ads feature, after watching an ad, the platform will analyze and present a new ad that is more compatible, adding it to the You might like section, allowing users to click to view various ads.
AR Ads Feature
With Spark AR technology, which has been continuously developed by Facebook, in this update, Instagram aims to provide users with an AR advertising experience that can interact with their surroundings. Currently, it is still in beta version testing only.
Concluding Remarks
It must be said that throughout 2022, it has been another year where social media platforms have become a competitive arena for marketers, creators, and brands who want space to build their identity online. Coupled with the overall situation of Meta, which is still not doing very well, it’s not surprising why Instagram needs to update new features to attract more users. Nevertheless, as brands and marketers, we must say that these new updates are also like upgrading the tools for online marketing.
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