Recently, Instagram has been testing two new features designed to give users greater control over their feed exactly the way they want it. It has to be acknowledged that the market on social media platforms is expanding rapidly today, which means everyday users could decide to switch platforms in the blink of an eye. As a result, the various social media platforms are adapting by rolling out new features to help capture users' interest. So what are the details of these two new features being tested? And what will matter most for brands and marketers going forward? If you're ready, let's take a look.
Instagram Tests Instagram Feed Control Features
The first feature in this round of testing is Instagram allowing users to configure their feed to hide unwanted posts, after which users will no longer see similar posts in the future. It's much like the "Hide post" feature that already exists on Facebook.
In addition, Instagram is also adding the ability to hide posts that contain certain keywords, phrases, and emojis in their captions that users would rather not come across.
For users worried that this update might cause posts to disappear from their feed, or who don't want the posts in their feed to dwindle or stop updating, Instagram has confirmed there's no need to be concerned about this, and has offered the following recommendations and best practices:
Conclusion
It has to be said that this feature has a direct impact on brands and marketers, because in most cases everyday users tend to hide posts from advertising-type content when there's simply too much of it, especially when that content doesn't align with their needs or isn't useful to them. This means most brands and marketers will need to do more homework on reviewing their back-end data. You should monitor trends in engagement statistics from users and assess how your content is being received, in order to fine-tune your campaigns for even better performance.
Get Digital Marketing Consulting at Relevant Audience
Relevant Audience is a company providing Digital Performance Marketing Agency services, with the primary goal of delivering digital marketing services that help businesses reach the target audiences actively looking for their products or services at the right time, place, and device, through various online channels. Our services span Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization), all the way to Influencer Marketing, and we are also part of the Google Partners program.
For more information
Tel.: 02-038-5055
Email: info@relevantaudience.com
Website: www.relevantaudience.com
