Nowadays, buying and selling goods on various platforms has become commonplace. This is due to changes in consumer behavior online, making e-commerce platforms the primary space for people to shop. Similarly, social media platforms are now starting to add features that allow shoppers to select and purchase products directly through their own platforms.
Recently, Instagram announced a new feature called “Payments in Chat,” which will allow consumers to buy products directly in real-time through the Direct Message feature. Let’s take a look at the details together.
Streamlined Transactions with the Payments in Chat Feature
Meta, the parent company of Instagram, has stated that it wants to connect the social media world and E-Commerce more seamlessly. Instead of starting transactions in the traditional way, Meta has launched a feature to simplify buying and selling on social media platforms. This feature, called Payment in Chat, allows customers to pay with just a few taps and initiate conversations with sellers through Direct Message, whether it’s asking questions about the product or anything else, ensuring greater safety.
For those who are still wondering, let’s explain it simply. Usually, when we want to buy something, we have to switch to another app to make financial transactions. But now, with the Payment in Chat feature, consumers can buy products directly through Direct Message. The process involves the seller sending a Payment Request, which appears as a link containing various order details. Consumers can then click on the link and pay easily through Meta Pay (currently available in some countries only).
By simplifying the steps consumers need to take to make transactions, brands and marketers who use Instagram as one of their sales platforms will naturally find it more convenient. However, this feature is currently only available in a few countries. Instagram users in Thailand may have to wait for an update, but it shouldn’t be too long. So, anyone planning to create an online store on Instagram can prepare themselves.
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