Instagram has recently announced the launch of three new features for IG Reels users, a direct announcement from Adam Mosseri, Head of Instagram. These three features include Cross Platform posting on Facebook, adding the “Add Yours” sticker on Reels, and allowing users to check detailed insights about the performance of their Reels videos. What are the details of each feature, and what do marketers or creators need to know? If you’re ready, let’s dive in.
Cross Platform Posting on Facebook
For those who have been waiting for the ability to post Reels content across platforms between Instagram and Facebook, Instagram now allows all users with accounts on both platforms to use the Cross Platform posting function.
Therefore, from now on, whenever you upload a Reels video on IG, there will be an option to share it to your Facebook Reels page as well.
Adding the “Add Yours” Sticker from IG Story to Reels
Those who are active on IG Story have probably tried the new trick of the “Add Yours” sticker, which allows users to set a topic and add pictures or show pictures related to that topic. For example, setting the topic as #ChildrensDay means opening up the opportunity for people to share pictures related to Children’s Day.
Moreover, due to its easy accessibility, this feature has created many viral trends worldwide. Now, Instagram has decided to add this creative trick to IG Reels, changing the sharing of images to the sharing of Reels instead. It can be said that this is still a trick feature that creators or marketers can adapt to marketing campaigns on social media platforms.
Checking Insights of Reels Videos on Facebook
This feature will respond to the needs of marketers and creators to check various insights of Reels on Facebook, whether it’s Reach, average viewing time, total viewing time, and other metrics that can help assess the effectiveness of Reels for future campaign improvements.
Conclusion
It must be said that competition in the short video sharing platform market in 2022 continues to be a competition between TikTok, Meta, and YouTube, with each trying to add new features that respond to both general users and brands who want to market online through platforms. For those who want to try out new features on Instagram, you can start using them right away.
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