How to Create a Landing Page Report for Google Analytics 4

Share to:
Copy link:
July 26, 2022
Author: Antonio Fernandez
Results Image

For those who already use Google’s Analytic Tools like Universal Analytics (UA), you’re probably familiar with creating landing page reports by simply going to Behavior Reports > Site Content > Landing Pages. This report shows users various metrics related to behavior, including conversions of visitors to the landing page.

As you know, Google has announced a plan to discontinue UA and encourages all marketers to fully switch to Google Analytics 4. Therefore, this article will teach everyone how to create a landing page report for performance improvement on GA4 to ensure your website receives maximum conversions. If you’re ready, let’s get started.

How to Create a Landing Page Report on GA4

To create a landing page report, start by:

The basic starting point for Traffic Acquisition data is:

To start customizing the data in the report, click the pencil icon in the upper right corner to choose which datasets you want to view.

Add a landing page report. In the Report Data page, go to Dimensions > Add Dimensions and scroll down to find Landing Pages. Then, click Save.

How to Customize a Landing Page Report

To customize the landing page report, click the three dots of the Landing Pages menu in the Dimensions category and select Set as Default.

Then, if you want to add or remove metrics, you can choose them from the list by clicking on “Metric” > “Add Metric” and arrange them as desired.

Typically, if you want to customize the report page to have complete data similar to the original UA, you need to include Users, Engagement Rate, Average Engagement time, Event Count, and Conversions. This can be done on Google Analytics 4 as well.

The benefit of this Landing Page Report is that it helps marketers identify which websites are magnets for attracting visitors to their websites. As mentioned earlier, marketers can also choose to add more metrics as needed. Rest assured, the reports on Google Analytics 4 are just as good as the original UA. It will also help both new and experienced marketers understand their target audience better, allowing them to use this in-depth information to help make decisions and develop effective strategies for their websites.

Get Digital Marketing Consultation from Relevant Audience

Relevant Audience is a company providing services as a Digital Performance Marketing Agency. Our main goal is to provide digital marketing services to businesses to reach target audiences looking for products or services at the right time, place, and device through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and are also part of the Google Partners program.

For more information:

Tel: 02-038-5055

Email: info@relevantaudience.com

Website: www.relevantaudience.com

Antonio Fernandez

Antonio Fernandez

Founder and CEO of Relevant Audience. With over 15 years of experience in digital marketing strategy, he leads teams across southeast Asia in delivering exceptional results for clients through performance-focused digital solutions.

Share to:
Copy link: