“How often do you need to post on social media platforms to get engaging results?” Many marketers and brands starting to use social media platforms as an online marketing channel probably wonder about this.
Especially in 2023, which is the era of social media with various platforms to choose from, such as Facebook, Instagram, Twitter, and LinkedIn. But I want to say here that this article will not tell you a “proven formula or secret recipe” that will guarantee results on every platform. Because there are still many other strategies for social media marketing that are more than just looking at the appropriate posting frequency. And each platform has its own different approach to suitability. Therefore, today Relevant Audience has gathered interesting insights about the appropriate posting frequency for each platform for marketers and brands. If you’re ready, let’s take a look.
According to a study by Hootsuite, it is recommended to post on the Instagram feed 2-3 times per week and no more than once per day. For IG Stories, you can post stories as often as you like. While Adam Mosseri, Head of Instagram, revealed in Instagram’s Creator Week in June 2021, recommending posting 2 feed posts and 2 IG Stories per day is most suitable for increasing followers.
In addition, a survey by Rival IQ found that the average posting frequency of brands across all industries is 4 times per week. So, if you want to try it out, you can start by posting on Instagram at least 2 times per week, then gradually increase the posting volume to 4 times per week if you want to boost your followers. Importantly, you must pay attention to the content as well.
Generally, it is recommended to post an average of once a day and no more than twice. Because most reliable research finds that engagement decreases if brands post more than twice a day. Simply put, within one week, you should have about 5-6 posts on average to create consistency in visibility. You shouldn’t post too frequently, as it may annoy people and risk being unfollowed.
With the nature of most Twitter users, over half may think that if they want engagement, they need to tweet frequently, the more frequent, the better their chances of catching people’s eyes. But I want to tell you that tweeting frequently isn’t always beneficial. In fact, tweeting 1-2 times a day and no more than 3-5 times a day is sufficient to achieve high engagement if your content is valuable, useful, and interesting.
Another tip that you can apply immediately is the “Rule of Thirds for Tweeting” as follows:
For LinkedIn, as it is a platform for working adults, it is generally recommended to post at least once a day and no more than 5 times a day. In addition, if you look at some interesting statistics on LinkedIn, you will find that “pages that post weekly have 5.6 times more followers than pages that post monthly” (22 LinkedIn Statistics Marketers Should Know in 2023). However, it depends on the campaign and how valuable and interesting the content is.
Concluding Remarks
Those who have experience in online marketing on social media probably know that “trial and error” is a basic thing and one of the approaches that helps novice marketers know where to start. Especially regarding posting frequency on platforms. Therefore, for beginners, we recommend looking at your own data so that you can use it to create a more effective Content Plan. Because these things don’t have anything strictly defined that if you post a certain number, it will help you get great results. The world of marketing has many factors that affect both directly and indirectly on success. Most importantly, you must pay attention to and prioritize the quality of the content, meet the needs of the brand’s target audience, and know how to mix it with the appropriate posting frequency and the right time. Then 2023 will be another good year for you.
Consult Digital Marketing with Relevant Audience
Relevant Audience is a Digital Performance Marketing Agency that provides digital marketing services. Our main goal is to help your business reach the target audience who are looking for products or services at the right time, place, and device through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization), as well as Influencer Marketing. We are also part of the Google Partners program.
For more information:
Tel: 02-038-5055
Email: info@relevantaudience.com
Website: www.relevantaudience.com
