Many businesses now clearly see the importance of online marketing and how it affects sales and business growth. Especially with the COVID-19 situation as a key factor, many businesses can no longer rely solely on offline channels. To lay the foundation for everyone to have a clearer picture of online marketing, Relevant Audience would like to introduce Google Ads, an advertising channel that anyone can access.
What is Google Ads and What Types Are Available?
Google Ads is advertising on Google’s highly popular network. According to statistics, more than 3 billion Thais search for information on Google every day. With such a large volume of usage, it can guarantee success when advertising with Google Ads.
Therefore, Google Ads has become a popular online marketing format that attracts entrepreneurs to invest heavily because everyone can expect results and see the value relatively easily. Google Ads has a total of 5 advertising formats:
1. Google Search: When people want to buy something or learn about something, they usually search for information on Google first. This means that what people search for at each time is what they want to get, know, and buy. Advertising products to appear in this section will rank your website at the top of the search results page (SERP), helping businesses reach potential customers immediately, resulting in increased sales, increased reach, and more visible customer interest.
2. Shopping Ads: This ad is similar to Google Search, appearing after people search for keywords related to your products or services. It displays product images, prices, and purchase sources. It directly addresses sales because customers can click to buy immediately.
3. Google Display Network: This ad format appears as banners on various websites that are partners with Google, with over a million websites. This type of advertising helps your products and services pass in front of consumers more often, increasing website clicks and creating awareness for consumers to know and be interested in your products.
4. Video Ads on YouTube: This ad format appears on YouTube in both banner and video ad formats, similar to TV ads that interrupt while watching fun videos. This type of advertising produces the same results as the Google Display Network, helping to create brand awareness for consumers to access and remember your products and brands, as well as increasing sales.
5. App Ads: This ad format appears as banners and videos in applications that are partners with Google or applications in the Play Store, such as game applications, photo editing applications, etc. After finishing a game or activity, an advertisement will appear.
What Should You Do to Start Using Google Ads Like a Professional?
For businesses, “time” is a valuable thing. Starting to learn by yourself or creating a team specifically for Google advertising may be beneficial in the long run, but in the short term, your business may not be able to keep up with competitors. Therefore, if you want to start using Google Ads like a professional, you should use a digital marketing agency (Digital Marketing Agency) to help analyze and market your business directly for efficient advertising and worthwhile investment results.
If you are looking for a digital marketing agency to help analyze and market you on Google and other channels, Relevant Audience is a professional digital marketing agency in Bangkok ready to provide consultation and services for your business.
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