Digital Transformation is a term widely used in business circles globally, referring to the process of organizations integrating digital technologies into their operations from start to finish. Many who follow business news have likely heard this term before, as Digital Transformation isn’t new but has been discussed for some time. However, it has recently become a more prominent trend, possibly due to factors such as the increasing advancement of technology and changing consumer behavior, coupled with a growing demand for convenience. This has led many businesses to consider adapting their organizations to keep pace with the evolving needs of the modern era.
Of course, adapting an organization to various technologies is not an easy task. However, if businesses fail to learn or adapt, they may be disrupted by new organizations leveraging these technologies without warning. According to data from Boston Consulting Group, only 30% of companies successfully transition to Digital Transformation, and this will become increasingly difficult in the future due to the constant evolution of technology. Nevertheless, as brands or marketers, it’s essential to understand what’s necessary to adapt organizations to meet the needs of the modern consumer. This article compiles several noteworthy benefits of Digital Transformation that you should know. Let’s dive in.
Enhance Customer Experience
An article from Harvard Business School titled “Leading in the Digital” states that customer experience is one of the primary objectives of Digital Transformation, followed by various technological infrastructure aspects.
As we all know, consumers’ needs are constantly changing. Therefore, customer satisfaction is paramount, especially in industries that involve direct customer interaction or business-to-consumer (B2C) models. Adapting an organization through this Digital Transformation trend involves utilizing modern technologies to enhance the customer experience and provide them with the best possible offerings from the brand.
Gather More In-Depth Insights
Another advantage of Digital Transformation is its ability to drive data for organizations effectively. This is particularly beneficial for businesses that require in-depth data to measure work performance or campaign effectiveness. With current technologies, there are tools available to analyze systems, display metrics, and enable marketers to make decisions and respond to work more quickly. Remember that businesses thrive on costs and profits, so having tools to assist in work will further strengthen modern organizations.
Update Skillsets & Knowledge of the New Generation
The Digital Transformation trend requires almost every organization to seek personnel with specialized expertise. A report by The World Economic Forum found that, on average, companies expect employees to possess new skills that can meet specific job requirements, especially in digital-related industries, which need personnel with specialized expertise. Some positions expected to be in high demand in the future include:
These professions have already been in demand in foreign digital companies for some time. In Thailand, we are beginning to see more personnel with expertise in these areas. Therefore, digital businesses that need to adapt to this trend should assess the knowledge and skills of their people to prepare for new challenges and maintain a competitive edge in this digital era.
Integrate All Work Processes Together
One of the greatest benefits of using technology as a foundation for work in every organization is that new technologies help connect work systems efficiently. Certainly, data previously recorded on paper will be transferred to computer systems, making it easier to search, track, and edit, while also helping reduce organizational costs in the long run.
Conclusion
It’s worth noting that a future where the world is controlled by technology 100% may not seem far off anymore. If businesses or organizations fail to learn how to adapt to these trends, they may be gradually falling behind without realizing it. To ensure your business remains relevant in both the offline and online worlds, remember to apply this information.
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