What is Google SGE (Search Generative Experience)? And why is it important for search (Search) online? And from the latest Google SGE Update, analysis has found that the Google SGE Update has resulted in a significant decrease in SGE display.

What is Google SGE?

Google SGE or “Search Generative Experience” is an AI technology from Google Search designed to help users find information faster and more directly by using Large Language Model: LLM or large language model that Google calls PaLM2 along with MUM to understand questions and create answers that analyze data from websites, images, videos, and various content on the internet to provide the best answer to the user.

However, according to the latest data in early 2024,the number of Google searches that do not display SGE has increased from 25% to 65% in May, which is a very significant change, especially when there are rumors that SGE may be launched in full form at the upcoming Google I/O event.

Reasons for the Decline of SGE

The decline of Google SGE began in mid-April 2024, mainly because Google requires users to request AI-generated answers themselves (Opt-in).

Why Should We Pay Attention to the Decline of Google SGE?

What is Google SGE (Search Generative Experience)? And why is it important for search (Search) online? And from the latest Google SGE Update, analysis has found that the Google SGE Update has resulted in a significant decrease in SGE display.

Reasons for the Decline of SGE

Many SEO practitioners are worried that if Google SGE becomes a real feature rather than an experiment, it could have a significant impact on the amount of traffic websites receive from Google. However, at this time, it seems that Google is carefully testing various factors throughout the year to improve SGE for a wider launch.

Other Interesting Changes of SGE

According to BrightEdge, a provider of Enterprise SEO services, there are some interesting statistics to watch out for:

The Future of SEO and AIO

Jim Yu, founder and CEO of BrightEdge, said:

“Traditional SEO will still be important in the near future, but AIO (Artificial Intelligence Optimization) may be as important or more so in the coming years for AI-driven search.”

For marketers, closely monitoring these changes and adapting to new ways of doing SEO for AI-powered search is essential to maintain a competitive advantage in the rapidly changing digital world.

About Relevant Audience

We are Relevant Audience, a Digital Performance Marketing Agency specializing in SEO and one of the Digital Agency providing comprehensive digital marketing services to support businesses in reaching their target audience at the right time, place, and device.

Our services cover bothSEO services, Search Marketing, Social Media Ads, Search Ads, to Influencer Marketing, and we are also a SEO Company that is Google Partners. Our team consists of specialists ready to provide advice and find solutions that meet business needs.