Google Releases Report on Removing Spam Data on Maps and Business Profile

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March 28, 2022
Author: Antonio Fernandez
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According to a report by Google, as of March 24, Google stated that more than 7 million spam profiles were removed last year to increase the reliability of data on Google Maps and Google Business Profile. In addition, it prevented the creation of tens of millions of spam entries. As new users continue to increase every year, it poses a challenge for Google to constantly monitor the accuracy of data in Google Business Profile and Google Maps to ensure it is always accurate and precise. In this article, Relevant Audience will show you what Google has done to manage spam data. If you’re ready, let’s dive in.

Google Removes More Than 7 Million Spam Entries?

Certainly, with the advancement of technology, Google can leverage this to identify data accuracy more easily. By using a combination of Machine Learning systems to help work with greater detail, it was found that 30% of the increased data in 2021 compared to the previous year was only 1% spam. Whether it’s fake venue reviews used as a tactic to harm competitor businesses, suspicious activities, or content that violates terms, Google confirms that its technology can now improve the ability to detect various spam data better. The spam data removed from Google Maps and Google Business Profile in 2021 included:

Google continues to strive to maintain standards in managing data with accuracy, so it tries to limit access to data that violates various terms and conditions at all times. By using modern technology to increase accuracy in verification. However, if anyone sees data that appears to be spam, Google has opened a channel for reporting to Google directly.

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Relevant Audience is a company providing services as a Digital Performance Marketing Agency, with the main goal of providing digital marketing services to help businesses reach target audiences who are looking for products or services at the right time, place, and device through various online channels. Our services cover both Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and is also part of the Google Partners program.

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Antonio Fernandez

Antonio Fernandez

Founder and CEO of Relevant Audience. With over 15 years of experience in digital marketing strategy, he leads teams across southeast Asia in delivering exceptional results for clients through performance-focused digital solutions.

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