On May 25th, Google confirmed the release of the “Broad Core Algorithm” update, causing some anxiety among SEO Specialists. As you know, Google updates its algorithm each year to better respond to the needs of internet users (according to Google). This aligns with the behavior of people in each era. Simply put, Google is constantly looking for new things to enhance the user experience worldwide.
However, if you market online through search engines or, simply put, are an SEO Specialist, don’t worry. This article will delve into the latest update and how it affects ranking factors for websites. Let’s get started!
What is Google Broad Core Algorithm Update?
The Google Algorithm is like Google’s key behind-the-scenes team that sets rules to filter websites, rank them, and display results on the SERPs. The Google Search Algorithm is constantly updated to adapt to user behavior and improve search efficiency over the years. In the past, Google has released Google Algorithm updates both daily, monthly, or sometimes with several months between updates.
Now, let’s look at why it’s important for SEO Specialists or anyone currently working to improve their website’s ranking to study the details of this Google Algorithm update.
Since the launch of the “Board Core” algorithm and subsequent continuous updates, Google still states that the main goal of the Board Core Algorithm is to improve the SERPs to assist websites that do not have good rankings but are still working hard to improve their own website rankings.
That means the algorithm update isn’t a penalty. Imagine it as Google pressing a refresh button on the search result page, based on a set of “new rules” designed to rank websites. So, your website may have the opportunity to improve or decline in ranking, depending on how much you work to improve its performance.
What’s New in the May 2022 Broad Core Algorithm
Danny Sullivan, an SEO expert and founder of Search Engine Land, revealed information about this algorithm update, stating that “This Core Update may expect improvements in website performance which will directly affect search.” In this update, Google has revealed the following details:
- The Broad Core Algorithm update is not targeted specifically but is designed to improve Google’s system as a whole.
- Web pages that have dropped in ranking will not be penalized by Google but will be re-evaluated by the system compared to other website content published since the latest update.
- Focusing on content that aligns with E-A-T principles is the best way to avoid the impact of this update.
- Broad Core Updates occur every two to three months.
It has been almost 6 months since the last major Google Algorithm update, which dates back to November 2021. Anyone doing SEO at that time probably knows how chaotic it can be to constantly adjust websites to meet various criteria to prevent their rankings from plummeting.
For now, it may be too early to assess the impact on websites and how severe the results may be, as this update will take some time to fully update. Website rankings may fluctuate somewhat, so try not to panic excessively. Just start studying and trying to understand how websites with improved search rankings are related to increased searches. This may help you understand the latest algorithm update to some extent.
Finally, John Muller, Google’s Search Advocate, has stated that there will be official confirmation again after the update is completed within 1-2 weeks from May 25th. However, if you have any suggestions regarding this update, you can participate in the Forum Thread of Google.
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