In the search engine industry, it’s hard to deny that “Google” is the number one player in the market. Every year, Google holds an event to update features and development approaches. This year, at the Search On 22 event, Google announced numerous new features to support the needs and behaviors of internet users.
Especially when searching for information on Google Search via mobile phones, which aligns with the changing behavior of people who increasingly use mobile devices. At this event, Google announced 5 changes regarding mobile information searches. Therefore, in this article, Relevant Audience has gathered various details that marketers need to know. If you’re ready, let’s take a look.
5 New Updates with Google Search Usage on Mobile
- Add shortcut button to use features
The first feature that Google updated is adding a Shortcut button below the search bar. This will have functions to facilitate finding information or using various features more conveniently, whether it’s using the camera translation feature, the hum-to-search music search feature, the purchase feature through screenshot, and many others.
- Improve search results
Google has improved the convenience, speed, and accuracy of information searches by improving the algorithm to prepare content relevant to the searcher’s needs even when they only type a few letters. It will respond by displaying links relevant to the search bar immediately. The information prepared will delve into the main topic or issue that the user wants, as well as efforts to select answers that reveal new perspectives or expand the scope of the answer. This feature will be officially launched in a few months.
- Improve search assistant
In addition to improving the algorithm to better understand user questions, Google also improves the convenience and speed of searching by improving the new search experience that will help users select specific keywords or topics to match their needs more naturally and accurately.
- Google Web Stories
Google wants to provide a better experience for users searching for information on Google Web Stories, which is a feature that Google designed to help find information for those who prefer to watch visual content rather than read text. By improving the layout (Layout), there will be various information related to the search term and will be arranged in different categories. It may display images, short videos, tips and techniques, things to do, or other important issues.
- Integrate all categories
From now on, Google Search users on mobile phones will no longer have to switch between website tabs, images, and videos. Because Google is improving the mobile search result page to be a Feed Of Discovery or integrating all categories into the homepage. Google calls this change a “Reimagining” of the new search method, allowing searchers to see various types of content simultaneously. Google will launch this feature in a few months.
Conclusion
These are the improvements to the features for users searching for information on Google Search on mobile phones, which should start to be released for users to try within 2-3 months. However, at the Search On 22 event, there were quite a few other feature details that Relevant Audience will gradually bring to light.
Consult Digital Marketing at Relevant Audience
Relevant Audience is a company providing services as a Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach target audiences looking for products or services at the right time, place, and device through online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and are also part of the Google Partners program.
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