Recently, Google announced four new features on Discovery Ads to ensure that all marketers can develop marketing strategies more effectively. These features will help marketers improve or manage campaigns more easily. Let’s take a look at the details of each feature.
Better Ad Experiences
Google is trying to provide better ad viewing experiences through various channels, starting with tabs in Gmail, both on Social and Promotion pages. These ads will display complete details, such as images and prices of products or services, and also use machine learning to match ad content with the appropriate audience.
Improved Creative Support
Another feature that has been improved in this update is adding more details when creating Discovery Ads, allowing users to create more effective advertising campaigns. In the creation process using the Ad Creation Tools, the system will add functions to adjust the campaign aspect ratio and customize headlines as desired. You can also add text to images to help campaigns further stimulate viewers’ decision-making. There is also an optimization score system that tells you how effective your campaign is, similar to Yoast SEO’s traffic light system.
Audience Insight Feature
Another feature added to Discovery Ads users is the Audience Insights reporting page, which will tell you interesting insights about various user target groups. This allows users to use the information to evaluate, compare campaign effectiveness, or decide how to add, change, or modify it to best meet the needs of viewers. It is sure that this feature will be very beneficial to marketers in the long run.
Improve Campaign Management Efficiency
For those who want a tool to save time at work, you can now use tools like Google Ads Editor and API on Discovery Ads to help marketers create Audience Builders for repeated use in various campaigns as needed, making it very easy and convenient.
Marketers who use Discovery Ads in their work should not forget to test these new features to ensure that your advertising campaigns are even more effective. For those who want to read the full details from Google Ads Help, you can read it here.
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