Highlights in this Article
Previously, Google launched the Core Web Vitals algorithm, which is a metric measuring website loading time, interactivity, and layout stability. It aims to provide users with a good user experience and can be challenging for novice marketers who lack technical expertise to properly adjust their websites according to Core Web Vital principles. Google is well aware of this (Want to rank on the first page of SEO? You need to know Core Web Vitals).
Recently, in the Google Blog, the Chrome Team shared tips that Google claims can be a starting point or can be adapted to improve most websites effectively, according to Google’s algorithm. This article gathers these tips for everyone to know. If you’re ready, let’s get started.
Improve the Largest Contentful Paint (LCP) Metric
Largest Content Paint or LCP is a metric that is part of Core Web Vitals, responsible for measuring how fast a website downloads. It focuses on the content or parts of the website. In Google’s blog, it states that most websites often stumble on this issue because currently, only half of websites meet the LCP criteria. For tips from the Google team to improve LCP, they are as follows:
- LCP Resources Must Be Easily Detectable Through HTML Source
According to the Web Almanac in 2022, in the HTTP Archive, 72% of mobile website pages with images as the main content of the page. If you want to improve LCP, you need to make those images load faster. Therefore, if the webpage resource has images as the main content, you should always prioritize the image URL so that the algorithm can check the content immediately.
- Prioritize LCP Resources
Google recommends prioritizing LCP Resources well and being careful when using Lazy Load (which means loading images only when needed), as well as using <img>, <script>, <head> tags that may slow down resource loading.
- Use a CDN to Reduce Loading Time
Content Delivery Network or CDN is a network of servers connected to increase or reduce latency or delay in data transmission between a website and users. Google states that technically, using a CDN can effectively help websites meet the LCP criteria.
Improve the Cumulative Layout Shift (CLS) Metric
CLS is a metric that is part of Core Web Vitals used to assess the stability of a website’s layout. According to Google, about 25% of websites do not pass this criterion.
- Define Page Content Layout Clearly
Layout instability issues on webpages are important for the CLS metric, whether it’s problems with sliding buttons, inconsistent text sizes, excessive text tilt, or inappropriate image sizes. Therefore, if the CLS value is low, it should be improved immediately, such as adjusting image sizes to be the same, changing fonts to be easier to read, etc.
Improve the First Input Delay (FID) Metric
FID measures interaction/response time when a website loads any page for the first time, such as loading a website page or switching to another page, whether there is a lag or delay.
- Adjust Various Scripts of the Website
Most problems usually come from scripts, both from the website itself and from third-party plugins. The initial way to help is to use or install only necessary scripts and plugins, especially plugin types that are not frequently updated. Parts that are no longer used should be closed or removed. However, in this topic, it may require the assistance of a website development team because there are quite detailed details. If you don’t have enough knowledge and expertise, it may be difficult.
Concluding Remarks
Core Web Vitals is one of Google’s important algorithms to provide the best experience for users of websites and affects SEO directly. However, Core Web Vital is just one factor because Google’s website ranking also has many other algorithms, such as looking at the quality and usefulness of content to readers. Hopefully, the content in this article will somewhat help improve website performance.
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