Many business owners already know what Google Ads and SEO are, their importance, and which types of businesses they are suitable for. Some may be deciding which online marketing strategy is best. But for those who haven’t decided yet, there’s no need to rush. Today, Relevant Audience has prepared a new strategy that can elevate your business website to the next level. Don’t wait any longer, let’s get to know SEO and SEM!
What is SEM?
SEM (Search Engine Marketing) is a marketing strategy that works through search engines by paying for advertising (Paid Search) along with performing organic search marketing. The most popular search engine is Google, so doing Paid Search SEM on Google is the same as doing Google Ads. This involves paying for PPC (Pay Per Click) advertising according to the Google Ads system.
How is SEM different from SEO?
As explained earlier, SEM is a marketing strategy that focuses on both Paid Search and Organic Search strategies, which is different from SEO, which focuses only on Organic Search strategies. Therefore, SEO and SEM are different types of marketing. However, SEM encompasses SEO because SEM pays attention to all aspects, it is a comprehensive marketing approach, and delivers excellent results.
How will SEO and SEM improve your business website?
For everyone studying online marketing, you probably see some limitations if you choose to do only one type of marketing. For example, choosing to do only Paid Search marketing with Google Ads. Even though your business website quickly reaches the first page, when the budget runs out, your website will fall back to its original ranking. On the other hand, if you choose to do only Organic Search, it takes a considerable amount of time to prepare and build a foundation. Which for some businesses that need to keep up with trends, may feel impatient and not meet their needs. Therefore, the solution to this problem is to do SEM, which implements marketing strategies simultaneously in both ways, filling gaps and reinforcing each other, and helping to elevate your website.
Is it good to do SEO and SEM yourself?
If you have a background in online marketing and have a team of experts in this field, it is not difficult to do SEO and SEM yourself. But if you are just starting to learn, doing both at the same time within a short period of time is very challenging. Because all the information mentioned above is just a brief framework about SEO and SEM that has been condensed to help everyone see a clear picture of online marketing using this method. In reality, there are many other marketing factors that SEO and SEM practitioners need to consider.
When comparing time and cost-effectiveness, hiring a digital marketing agency to support SEO and SEM is a better option because it saves time and prevents you from being left behind by competitors. It also gives you more time to focus on your own business. Therefore, hiring a professional agency is a better choice for business. If you are looking for a digital marketing agency to help analyze and market you on Google and other channels, Relevant Audience, a professional digital marketing agency, is ready to provide consultation and services for your business.
