Doing Good On-Page SEO is More Than Half of SEO – On-Page Checklist 2020

In today’s era, doing SEO is considered an important part of online marketing strategy because there are many benefits of doing SEO, such as helping to reduce advertising costs, making the website more quality both in the perspective of Search Engine and in the perspective of User who visit the website, etc.

Doing SEO effectively consists of two main parts: On-page SEO and SEO Off-page, which have different details. For this article, we will talk about what to check when doing good SEO On-page. Let’s take a look.

1. Meta title: Meta title is like the heading of the website that lets both User and Search Engine know what the webpage is about. Creating an SEO-friendly meta title should include important information such as the main keyword of the page, the meta title has concise text that is not too long, avoid using meta title that are repeated on many pages, insert focus keyword in meta title , etc.
2. Meta Description: Meta description is like a detailed description of our website, and the meta description will also appear on Google. Creating a good meta description will consist of inserting focus keyword, in the meta description, meta description has an appropriate length and concise content, meta description is not duplicated on each page, etc.
3. Image Optimize: Nowadays, Google pays more attention to images, so optimizing images to work with Google is important. Techniques for optimizing images on the website to support SEO include adding ALT text to the image so that Search Engine understands the image, adjusting the file size of the image to be appropriate, not using files that are too large, etc.
4. Headings H1, H2: Website headings are like highlighting the topics of the content on the website, letting both User and Google know which topics on the page are important. Inserting headings to support SEO, such as having a Focus keyword in h1 and h2, etc.
5. Related Keywords: Placing keywords for SEO content in the current era will focus more on naturalness. Should insert focus keyword in an appropriate amount and insert keywords that are related to focus keyword as well.
6. Article length: Article length is the length of text in the content. As you all know, Google likes information that is text-based, so a good SEO article should have text as the main component, have an appropriate length, and the content of the text should be of quality as well.
7. Loading Speed: Checking the quality of the website in terms of Page Speed is also important. Making the website load faster, reducing image sizes, reducing the loading of various files on the web page, etc. These things will make our website more quality both in the eyes of Search Engine and visitors.
8. Mobile Support: Making the website support mobile usage is another important point. Because the number of mobile users is increasing and Google is checking websites for mobile support as well.
9. Schema Markup: Schema Markup will be an addition that helps Search Engine understand the type of content on our website more, such as article content, contact information content, etc.
10. Internal links and external links: Creating internal links within the website to related content (similar to Wikipedia) is another way to increase the quality of SEO on–page. Because it facilitates the robot of search engine to run through the links on our website more and creating external links to trusted websites will also make our website more connected to those trusted websites.
11. Using https protocol: Currently, Google places great importance on the security of user data on websites. Therefore, making the website use the https protocol can help our On-page to be higher quality.
12. XML Sitemap: XML sitemap is a website map that helps Search Engine robots understand the content of the website more easily. Therefore, creating an XML sitemap is like creating a table of contents for the website for Google.
13. Robot.txt: robots.txt is a file used to control the operation of robots. It is like the entrance gate of robots from Google. We can choose to let robots read only our important pages or prevent robots from reading pages that we do not want them to read, such as pagination pages or our web admin backend pages.

If you know the guidelines for checking SEO On–page, you can apply it to check your website. Or if you need professional assistance with SEO, you can contact relevant audience immediately. We have a team of professionals to provide free consultation.