“Shopping isn’t just about buying.” Anyone who loves shopping knows that the joy of online shopping comes from being able to choose, study information, research, and compare to ensure they get products or items that are both affordable and suit their preferences best.
Of course, Google understands this very well, so at Search On 22, Google didn’t miss the opportunity to announce 9 new features on Google Shopping that will provide users with a more convenient and personalized shopping experience. Want to know the details? Relevant Audience will take everyone to delve into every feature. If you’re ready, let’s go!
Enhancing the Shopping Experience
- Search with the word “Shop”
For the first feature that Google has updated for Google Shoping, it’s unlocking a faster and more convenient shopping experience. Simply type the word Shopping, then followed by the Category of the product you want to search for. You can shop in all categories, from electronics to clothing to cosmetics. However, currently this feature is still in its early stages and can only be used within the United States, but it will definitely be updated to other regions.
- Easily refresh with “Shop the look”
Anyone who loves fashion probably feels frustrated when they want to buy clothes but are still hesitant whether the clothes they buy are really suitable. Now, if you shop through Google Shopping, it will be easier with the Shop The Look feature, which will be separated from the product search page to help users try out various products before finding the most suitable outfit.
- Check trending new trends
Nowadays, everything must follow the trend, especially in terms of fashion and clothing. Therefore, Google Shopping has updated the Trending Product feature that allows users to see which products are currently popular within those categories. That’s all it takes to keep you on trend.
- Shop in 3D
A new technology from Google that helps create 3D images more easily and reduces the cost of creation better than before. Previously, creating 3D Visual images required hundreds of product photos, which could result in high costs and negatively affect stores. But now, Google has a new technology that is ready to launch next month, claiming that it can create 3D models from just a few still images. It can rotate products or objects up to 360 degrees, making it suitable for stores that want to add new shopping experiences for customers to use. This feature will be available in a few months.
Intelligent Assistant
- Buying Guide
Choosing some products may be complicated and require a lot of information to help make decisions. Whether it’s reading articles, reading reviews, it turns out that choosing just one item results in hundreds of tabs filling the browser. The feature that Google Shopping added this time is called Buying Guide, which will share insightful information about that product from reliable sources. This feature has just been launched in the United States and is expected to update insightful information in various product categories soon. Users in other regions may have to wait a bit.
- View other opinions with Page Insights
Insights from other websites will help buyers make more confident decisions about the suitability of products, such as pros and cons, ratings received. Buyers can easily view various information without having to waste time searching for information themselves. The update of this feature will be launched in the United States in a few months.
More Personalized Shopping Experience
- Choose to shop more Personalized
The trend of using Big Data to do marketing in a Personalized Marketing way is an essential thing that cannot be missing. Similarly, the shopping experience through Google Shopping uses various data, such as previous shopping behavior, to present products or products that are more appealing to buyers. Buyers can turn on or off this setting at any time in the “Shopping Personalization” settings page. This feature will be implemented in the United States later this year.
- Dynamic filters specific to individuals
Anyone who loves online shopping has probably used filters to filter categories or types of products they want. But the filters on Google Shopping, which are newly updated this time, will be Dynamic filters that change according to real-time popular trends. For example, if you want to choose jeans, the filter may have categories of jeans in different styles that are currently popular. It is another helper that meets the needs of buyers very well. This feature will be available in the United States, Japan, and India, and additional regions will be announced in the future.
- Look for products you want in Discovery
From now on, online shopping will not end with just browsing products through catalog feeds. Using the Discovery function to look for new inspiration in shopping is also another way to help facilitate users. You can use the Google Lens feature to instantly search where you can buy the products you are interested in. It is another feature that looks very suitable for anyone who likes to scroll through feeds and find something they like to buy immediately, so they don’t have to waste time saving pictures and searching for them again.
Concluding Remarks
Convenient, fast, and accurate are three things that Google Shopping will deliver an incredibly new shopping experience to users. I firmly believe that anyone who loves online shopping will surely love it. However, for Thailand, you may have to wait for these features to be released in the United States first, but rest assured that Google will soon begin releasing this new experience to users around the world.
Consult Digital Marketing Services at Relevant Audience
Relevant Audience is a company providing services related to Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach target audiences looking for products or services at the right time, place, and device through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and are also part of the Google Partners program.
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