As soon as February arrives, hearts start feeling vulnerable again. So today, Relevant Audience has gathered information on people’s dating behavior in 2023, based on in-depth data from the Bumble app, for marketers or brands who are planning campaigns this February.
If you’re ready, let’s see what the interesting Dating Trends will be in 2023.
Appearance Will Change
The survey found that one of the things dating partners are looking for in 2023 will differ significantly from 2022. 38% of people are open to dating without considering physical appearance, and 28% are less concerned about dating expectations from others, such as pleasing friends, siblings, parents, or those around them, which can create pressure. And 63% prioritize emotional maturity over physical appearance.
Understand How to Set Boundaries in Relationships
Understanding comfort, values, and needs is the way to set boundaries in relationships. This defines what we feel okay or not okay with in that relationship, or it can be seen as creating a protective shield for ourselves.
The survey results found that more than 52% of singles are more aware of setting boundaries in relationships than in 2022, and 63% try to understand their true feelings about what they want and don’t want, making it easier to decide whether to move forward or stop in the relationship.
Balancing Relationships and Work Life
Among those who need to date, 49% think that creating a balance between work and relationships will become more important. And 13% will decide not to date someone who works long hours, or is a workaholic. Because 54% of the survey respondents begin to prioritize balancing work and life with their partner more than their career status. Many may feel strange that people won’t look at their partner’s job status. This may mean that most people prioritize comfort in their married life.
People Are More Open to Long-Distance Relationships
Due to lockdowns from the COVID-19 pandemic in many countries around the world, most people have changed their lifestyles, especially in terms of looking for relationships. There is more serious consideration of long-distance relationships. According to the survey, up to 33% of dating couples are open to relationships with people who do not live in the same country.
The Single Group Will Return to Invade the Love Market Again
Whatever the reason, the COVID-19 pandemic was one of the factors that caused many couples to end their relationships with no choice. Therefore, in 2023, it has become an important timing for most single people to look for dating again. 39% of Bumble dating app users ended up getting married, and 36% of these people used the dating app for the first time.
People Will Talk About Sex More Honestly
Sex is an essential part of a couple’s life. The survey found that people are paying more attention to talking about sex with their dating partners honestly. 53% of people believe that discussing their sexual desires early on is important. Remember that talking about sex doesn’t always mean having sex immediately. 34% of respondents still haven’t had sex yet and are happy with the relationship.
The Era of Hype Is Over, Focus on Comfort Without Complexity
Anyone who is planning to date in 2023 may encounter more straightforward conversations about spending on the first date. The report found that 57% prefer casual first dates over high-cost dates, and 32% are willing to adjust to non-flashy dates.
Conclusion
We hope that the Dating Trends we have gathered for you this time will help both those looking for love this February find what they are looking for, and brands and marketers who may be thinking about love-related campaigns. You can try using the in-depth data from the Bumble survey to adapt to your ideas and promotions. If you can create content that appeals to this consumer group, you can definitely build your brand into the hearts of consumers.
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Relevant Audience is a company providing services related to Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach target audiences who are looking for products or services at the right time, place, and device through various online channels. Our services cover everything from Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing, and we are also part of the Google Partners program.
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