“We invest so much effort in content marketing, but why aren’t the results as good as we thought?” Especially the income we get back is extremely low. Many marketing experts have jokingly said that if your blog doesn’t have millions of visitors per month, you can close the door on making money through your website.
Unfortunately, that statement is true. Look at the image above, which shows websites with up to millions of visitors per month. Let’s guess how much income from content on the blog can generate each month?
If you guess 10,000 or 20,000 dollars per month, you’re wrong! This website only generates $4,000 per month, and of course, the cost of hosting the website and other maintenance costs is already $3,000 per month. The question is, are there any ways to solve this problem? If you want visitors to our website to become real customers, this article will introduce techniques to increase conversion on websites to increase the opportunity to sell products or services and turn viewers into real customers.
1. Understand Your Target Audience
Start by considering your target audience first. Sounds easy, right? But believe it or not, 70% of blogs worldwide often post content that is not relevant to the brand’s products or services at all, and then hope that those contents do their best to invite people to come and buy things. Even if the content is excellent and worthy of a palm gold award, it is worthless if the content cannot resonate with those who visit the website.
So, how can you create content that resonates with readers? One of the best ways to get to know your target audience is to directly survey or check their needs Try sending online questionnaires or reading various comments both on the website and on other social media platforms, and then filter them to use for creating the next content. Or currently, using tools like Google Analytics 4 is also a good initiative because current technology can delve into people’s thoughts as if they were family members (Learn more about Google Analytics 4 from this article).
2. Have Links to Relevant Products or Services
Attaching links to products or services on website content is one of the simplest yet most effective strategies to increase the opportunity to generate sales. But the point is that “the link shared to the product or service must always be relevant to the content or content.” For example, if the content discusses how to make a fruit cake that melts in your mouth, but the link that sends readers to the product or service leads to a wine sales page, the result doesn’t need to be told, I think you can imagine it yourself….
3. Tell Compelling Customer Stories
Creating content that shares stories of old customers with interesting stories can impress and inspire readers well. New visitors who just came to your blog for the first time will see how the products or services benefit people in general, and it will build trust with them without feeling pressured to buy products or services from the website.
You don’t need to make anything too elaborate. Just create a story that looks interesting and convey it to create a good first impression for readers. If readers can connect with this story, you can be confident that they will connect with the brand more.
4. Can’t Think of Remarketing
Blogs on websites are an important part of helping to increase the number of visitors in general. Because blogs are a space to display useful and attractive content, whether it is infographic type content, instructional manuals, or general storytelling content.
Of course, when there are visitors who come to read various contents on the blog on the website, using a marketing strategy called “Persistence is key” such as doing Remarketing Ads is also a good option. There are interesting reports indicating that doing Remarketing Ads for website visitors can help increase click-through rates by 2% of all visitors (3.58%) (For those who are wondering what Remarketing Ads are, read more in this article).
5. Create “Reader Loyalty” Readers
According to statistics from several credible market research studies, if compared between general website visitors and highly loyal visitors, the conversion rate will come from highly loyal visitors. So, how can you turn general website visitors into “Reader Loyalty” readers in a way that they are ready to pay wholeheartedly? Here’s the recommendation:
It must be said that blogs are a space that can be used to interact with people. “We give information to readers” and “readers send feedback back.” It’s like a small community. Don’t forget that the people in the blog come with problems that need to be solved. If the focus is right and can answer this issue, the good results will return as unexpected.
However, don’t forget that blogs are a space that can be used to interact with people. “We give information to readers” and “readers send feedback back.” It’s like a small community. Don’t forget that the people in the blog come with problems that need to be solved. If the focus is right and can answer this issue, the good results will return as unexpected.
Get Digital Marketing Consulting at Relevant Audience
Relevant Audience is a company providing services related to Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach target audiences looking for products or services at the right time, place, and device through various online channels. Our services cover everything from Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and is also part of the Google Partners program.
ConsultationTel.: 02-038-5055
Email: info@relevantaudience.com Website: www.relevantaudience.com
