Every day, millions of people use search engines to find information, learn new stories, and connect with people around the world. As the current world is in an era where more and more people prioritize Data Privacy or personal data security on the internet, brands and marketing platforms must adapt to ensure that this personal data is used in the right and safe direction.
If you are using Google and wonder why products or services of interest keep popping up frequently, making you think that Google must be eavesdropping on us, rest assured that you are not alone. According to a Google report, in 2022, most people were searching for information about “Ads Privacy” due to concerns about personal data being used for marketing purposes. Therefore, in this article, Relevant Audience will take everyone to see the answers from Karin Hennessy, who is the Director of User Trust and Privacy of Google, on this matter.
1. Why does Google provide advertising services?
It must be said that almost all of Google’s revenue comes from advertising, regardless of the platform, including Google Maps, Google Search, Gmail, YouTube, and others. Even though Google is a company with other products in the IT product group, it must be admitted that its performance still cannot compete with the main income from advertising fees.
2. Why does Google need to use personal data for advertising?
Regarding the use of personal data for advertising, Google explains that it helps internet users receive advertisements that are appropriate or consistent with their interests. In addition, you can also use Privacy tools to control personal data at all times and decide how to share personal data for Google to use for marketing purposes.
3. What data does Google use for Personalize Ads advertising?
Google will use data related to any activity that occurs on Google’s platforms, whether it is selecting websites, apps used, things you like to search for, to deliver a good and relevant advertising experience. Google will not use sensitive information such as health, ethnicity, religion, or sexual orientation in Personalize Ads. This depends on the settings that each person can choose to adjust at any time as desired.
4. Where can users view the data Google uses?
All Google users can check the data that Google uses for advertising on Google Search, YouTube, and Discover within their Google account. Google calls it My Ad Center, which will help all users check various information and adjust or control the advertisements they want to see in Google’s networks.
5. Does Google sell personal data to marketers?
Google’s policy does not sell personal data to marketers or advertisers. Therefore, for marketers or anyone who wants to advertise, they can only select certain parameters that Google allows to be used.
6. Does Google eavesdrop or secretly read emails to use for advertising?
Google has a feature called “Why you’re seeing this ad” that will explain why you are seeing these ads. Because Google has never invested in eavesdropping or secretly reading user emails. As mentioned, the data that Google uses for marketing will be based on User Activity only.
7. Can users choose to receive personalized advertisements?
The answer is definitely. As mentioned, Google allows users to choose to customize the advertisements they receive, regardless of which platform of Google they use. However, if users choose to turn off personalized advertisements (Personalized Ads), it doesn’t mean that all advertisements will disappear. It just means that the advertisements that pop up will be less relevant to your interests.
Conclusion
Hopefully, the above information will help clarify the questions about the use of personal data for advertising on Google. It can be seen that Google has a feature called “My Ad Center” that allows all Google users to go in and customize the advertisements they receive as needed. So, anyone who is concerned about personal data can use it immediately.
Consulting Digital Marketing at Relevant Audience
Relevant Audience is a company providing services related to Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach target audiences who are looking for products or services at the right time, place, and device through online channels. Our services cover both Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and is also part of the Google Partners program.
For more information
Tel: 02-038-5055
Email: info@relevantaudience.com
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