A Look at Google’s Notable Products and Features Launched in 2022

Google is one of the most prominent and largest technology companies, consistently ranking among the top 3 highest-revenue earners globally and being one of the world’s most valuable companies. With its continuous launch of products and features, Relevant Audience wants to take you on a retrospective look at some of the highlights from Google’s product and feature launches last year. Let’s dive in.

1. Google Pixel 7 and Pixel 7 Pro, launched by Google at the end of 2022, are smartphones that emphasize the use of AI and software, significantly improving user experience.
2. After a long Beta period, Android 13 was officially launched last year. It boasts enhanced user security and privacy and includes many notable features, such as media file access permissions categorized, automatic text deletion in the clipboard, app icons changing color according to the theme, full tablet support, and more.
3. Introducing the Pixel Watch, Google’s first Smart Watch model, combining the strengths of Fitbit and Google. This marks Google’s first foray into the smartwatch market after Apple and Samsung have dominated for so long. With an attractive design in a luxurious style and equipped with complete basic smartwatch features, it is highly anticipated to see increased competition in the watch market in 2023.
4. Guided Frame is a feature launched alongside Google Pixel that helps guide camera positioning for selfies, making it easier for people with visual impairments to use the front camera.
5. Real Tone, a feature initially launched in 2021 and further improved in Google Pixel 7, helps capture true skin tones in photos, reducing whitewashing. Google claims to have trained the algorithm with thousands more images, allowing it to accurately represent skin tones even in low-light conditions.
6. Photo Unblur, a feature introduced specifically on Pixel 7, uses software to remove blur from images.
7. Google Tensor G2 is a processor upgrade for the second time, making general tasks smarter and better at understanding language, such as the Direct My Call feature, where users can see call option numbers more clearly.
8. Google launched Pixel Buds Pro, wireless earbuds comparable to Apple’s AirPods Pro.
9. Nest Doorbell Gen 2, one of Google’s recently launched smart home devices, is a doorbell with a surveillance camera that is wired and doesn’t require battery charging, making it over 30% smaller.
10. Google launched Chromecast with Google TV, the latest model supporting HD streaming, featuring Snow and Google TV built-in.
11. Nest Wifi Pro, Google’s top-of-the-line Mesh Wi-Fi device, supports Wi-Fi 6E and emits signals across three frequency bands: 2.4 GHz, 5 GHz, and 6 GHz.
12. Google Home received a latest version update to better integrate with new Google smart home devices and provide greater convenience.
13. Fitbit 3 series, including Inspire 3, Versa 4, and Sense 2, were recently launched with a slimmer design, making them more comfortable to wear than previous models.
14. Gmail has been redesigned with Material Design 3, making it easier to use Google Meet and Google Chat.
15. Google Multisearch is now available worldwide, allowing users to search for images using Google Lens and text simultaneously.
16. Google launched Google Earth Engine for commercial use, a geospatial data analysis system combining high-resolution satellite imagery with a massive database of 50 petabytes.
17. Google launched Immersive View on Google Maps at I/O, providing users with a more realistic Street View and aerial view experience.
18. Google Photos launched the Memories feature, which brings smiles to users’ faces by compiling photos and videos recorded around the same time and displaying them to evoke good memories.
19. Google Docs now allows users to use Pageless Format, which helps them work without page breaks and stretch or expand as needed.
20. The desktop version of Google Chrome added a new feature to the Address bar, allowing for more detailed searches within the device. Simply enter @tabs, @bookmarks, @history to define search scopes for tabs, bookmarks, or browsing history easily.
21. AR Shopping updated with new features to cater to consumers, including using AR to find different shades for makeup shopping and allowing sneaker enthusiasts to rotate shoes from stores in 3D.
22. Google Wallet is now officially available in Thailand, providing a more convenient and secure way to access various cards, including payment cards, reward cards, and more, digitalizing cards for use.

Concluding Remarks

Overall, 2022 was another remarkable year for Google, launching new products and interesting features for users. We hope the highlights of Google’s launches we shared in this article will help novice marketers get a better picture of the technological trends of 2023. What will be shared next, stay tuned.

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