Has anyone ever played Tetris? A classic block game that no matter how skilled you are, you can’t “beat” the end of the game. And in every level, the game increases speed to rush players into game over. Looking back at the process of doing SEO, you will find that both things have something similar. As many SEO experts know, when you manage to rank your website first, it can be called a “Point of No Return,” or a point of no turning back. Because doing SEO never ends if you want your website to consistently rank well. Whether it’s because competitor websites are catching up or Google is updating its algorithms, that means your ranking is shaking.
Doing On-Page SEO is considered one of the most important things if you want your website to rank on the first page. For many beginners, they may have heard about it but still don’t fully understand what it is and how important it is? In this article, we will take newbies who are just starting to do SEO to learn 9 factors that you need to know for getting started with On-Page SEO.
9 Important Factors for Doing On-Page SEO
For important factors for doing On-Page SEO, they can be divided into three main categories: content, HTML, and website structure. Here’s the breakdown:
Content
Creating content that follows the principles, resonates with consumers, and allows readers to benefit as they want is what we call “Content Is King.” This means creating high-quality content on your website. The more your website’s content is like a king, the more impressed the Search Engine algorithm will be with your website. Let’s take a look at what it takes to create content that isn’t a pawn.
1.E-A-T
Google always wants every website to create quality content (Quality Content). That means Google often refers to what is called E-A-T, or the basic algorithm for measuring whether the content is qualified enough in Google’s eyes. The foundation of E-A-T content consists of 3 main components:
2.Keywords
Google is constantly looking for relevance (Relevance) and quality (Quality) as the most important things to select websites that can satisfy internet users the most. Therefore, adjusting your website to be relevant, such as choosing keywords that match what people search for, whether used on the URL link, Featured Snippet, or other parts of the website. However, don’t forget keyword research to determine the appropriate group of words to use.
3.Write According to SEO Principles
Writing content that both humans and algorithms can understand is one of the highest arts in the world. Newbies who are just starting to create content according to SEO principles may feel that it is very difficult to make both humans and algorithms understand. For those who don’t know where to start, try using the following recommendations.
- Focus on easy reading and understanding Start by writing content that can be read and understood easily, not too complicated. This allows searchers to quickly find the information they need.
- Don’t spam Keywords Or terminology in the industry called Keyword Stuffing. If Google detects that your website is doing Keyword Stuffing, Google will reduce the visibility of your website immediately.
- Keep sentences and paragraphs short Anyone who has ever visited a website with articles strung together like a book probably can’t read less than 10 seconds, then probably close it because they can’t read it and their eyes hurt. So avoid writing long sentences and use paragraphs to divide the content to make it easier for readers.
- Use Subheading Using Subheading to divide topics is a good way to attract attention from anyone who is reading the content. However, use it appropriately for the content.
- Use Bullet list Using Bullet list to divide sub-topics is a good way to divide information into smaller parts for appropriateness.
4.Visual Assets
Currently, more than 36% of consumers use image searches when shopping online. Therefore, using images, videos, and infographics is more than just the beauty of the website, but also increases the opportunity to score SEO for the website. However, be careful with the file size of the images to prevent the website’s performance from decreasing.
HTML
HTML (HyperText Markup Language) is the code used to structure content and web pages. HTML is like a guide for Search Engine algorithms and general web browsers as to what this webpage is.
Let’s take a look at the various HTML factors related to On-Page SEO.
5.Title Tags
Title Tags are the names of web pages displayed at the top of the web browser. Therefore, Title Tags are very important for SEO. Although there are no strict rules for naming, from the perspective of the Search Engine algorithm, the title name should not be longer than 75 characters to avoid being too long, and should be named concisely, attractively, and informative to entice people to click into the website.
6.Meta Description
Meta Description is a set of small gray letters with a length of 175 – 225 words that will appear below the Title Tags. Writing a good Meta Description involves trying to summarize the key points that can attract target groups to click into the website. You may include relevant keywords as appropriate. Having a good description will help searchers understand what the website is about.
Website Structure
Having a well-structured website is important for two reasons:
First, a website with a logically organized structure can be collected and indexed by Search Engine algorithms more efficiently. Second, it helps enhance the user experience on the website.
Let’s take a look at the factors to consider if you want to improve your website’s structure.
7.Site Speed
A slow-loading website doesn’t just create disappointment for users, but also negatively affects the website’s ranking in the long run. Read details about Core Web Vitals, which is the main factor that Google will use to evaluate user experience. For ways to fix it if you find that your website is loading slowly, here are some basic solutions:
- Do Image Optimization
- Reduce Redirects
8.Responsive Design
In 2016, the volume of information searches via mobile phones surpassed desktops for the first time, and that marked the beginning of a shift in internet user behavior. Currently, the proportion of internet users on mobile devices is as high as 56% (2.4% for tablets). For this reason, it’s no surprise that Search Engines are starting to prioritize websites with mobile-responsive design.
9.Link Building
One of the ironclad rules of making a website rank is Link Building, or linking content on the web, both internally and externally. Doing Link Building will help Googlebot collect information to index the website better, as well as in terms of E-A-T content guidelines, Link Building will also help build credibility for the content. Link Building on websites can be divided into 3 types:
- Internal Link is a link that connects content within the website.
- External Link is a link that connects one website to another. Simply put, you can click on a link on your website and open a page of someone else’s website.
- Backlink or links from other websites back to your website to let Google’s algorithm know that your website’s content has been referenced. The higher the DA (Domain Authority) of the website that does Backlink, the better it will affect your website.
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