8 Reasons Why You Need Infographics for Content Marketing

Many novice marketers who are just starting out with content marketing probably have many questions about how to get started. There’s so much information out there, but it’s hard to communicate it in a way that everyone can understand. When you ask experts, they often recommend creating “infographics.” However, many people still aren’t sure if it will produce the expected results.

For those who are worried that infographics are “out of trend”? It’s important to note that several online marketing media outlets have surveyed that B2B marketers are using infographics more than ever, increasing by 67% over the past 4 years. And 49% of marketers rate visual marketing as the most important aspect of their marketing strategy. This means that infographics are one of the strategies that can help elevate ordinary content and make it more engaging. So, in this article, we’ll explore 10 reasons why you should use infographics in your content marketing efforts. If you’re ready, let’s dive in.

1. Infographics Help Readers Make Better Decisions 

Have you ever read an article about how the human brain can remember images and colors better than words or text? Therefore, if marketers want to apply this concept to their marketing strategies, there’s nothing better than using infographics to present complex information in charts or comparative visuals. This helps make the content more unique and memorable, stimulating viewers to want to read the information until the end, allowing brands to communicate with their target audience more completely, quickly, and effectively.

2. Easy to Share 

Infographics have a higher share rate than content in other formats. Whether it’s because they are visually appealing, beautiful, concise, easy to read, and understand, they are the most popular format to share. To increase the efficiency of sharing infographics, brands should:

3. Creates a Reliable Brand Image

Creating infographics that are interesting and provide readers with truly helpful information will help create a more reliable brand image. Especially if the brand can create original infographics with both content, text, and images, it will help the brand position itself as an expert in that area and influence online marketing in the long run. 

Here are some tips for creating reliable infographics:

• Design infographics that are easy to access to encourage word-of-mouth referrals
• Maintain consistency in publishing
• Content on infographics shouldn’t be too complicated or difficult to understand
• Invest in design by using professional designers

4. Infographics Help Build Brand Awareness 

Designing infographics that align with the brand’s identity, whether it’s font styles or color palettes, will help viewers recognize which brand the infographic comes from when viewing it on various online platforms. Therefore, if you want to build brand awareness and make viewers remember your brand more, don’t forget to improve every aspect of the infographic, from color to font and layout to align with the brand.

5. Infographics Can Help Create Quality Backlinks

Link Building can help websites achieve good SEO rankings. By creating easy-to-understand infographics and publishing them on websites with high Domain Authority (DA), or if your infographic is of such high quality that other websites pay attention to it, it will increase the chances of getting quality backlinks.

However, be careful about publishing infographics on spammy websites, as it may lower your website’s ranking instead. Algorithms may even view the website as spam.

6. Infographics Help Improve SEO

Because infographics are one of the content formats that are easily created, shared, and used on many platforms, it’s no surprise that they can be one of the easiest ways to increase engagement and conversion for a brand’s website, thereby improving SEO. Start by ensuring that your infographics are easy to share so that viewers can easily link to your website.  

7. Infographics Help Summarize Key Points

Because infographics are not limited to just text, various media such as images, charts, graphs, or diagrams can help reduce complex information into something easier to understand. Ultimately, infographics are like summarizing the key points of a book. However, if there is no compelling story or information that effectively answers viewers’ questions, viewers may feel bored and quickly scroll past. Therefore, don’t forget to consider how people read books from beginning to end, whether it’s through an interesting story, a clear structure, or what to focus on. The purpose is to tell a story. A good infographic must have these elements as well.

8. Infographics Improve Readability

With changing consumer behavior regarding content consumption, shifting from text to visuals can be seen from the growth of social media platforms like Instagram and TikTok. It can be said that the online world has become a society that focuses on visual content more than ever. Therefore, infographics with mostly visual content or various charts are consistent with current consumer behavior. 

Here are some tips to improve the readability of infographics:

• Use color palettes that match the brand’s trademark
• Conduct A/B testing to test different layouts or templates to see which ones resonate best with the target audience
• Avoid complex information, but focus on the most essential information instead

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